--- title: "Blog | Emotion: Optimism (2) | FranchiseGrade.com, Inc." description: "Emotion: Optimism | Our advice and commentary from industry experts will help you attract and engage investors, by validating key points of interest and reinforcing your brand message, as candidates review franchise opportunities. (2)" --- [Skip to main content](https://mvp.franchisegrade.com/blog/tag/emotion-optimism/page/2#area_content) Search Franchises FranchisesGeneralResources Search # Emotion: Optimism (2) *Share* / [![Share content on facebook](https://mvp.franchisegrade.com/hs-fs/hubfs/ADMIN/FG-Website/FTB-THEME/ICONS/icon-facebook-color.png?width=24&name=icon-facebook-color.png) ](http://www.facebook.com/share.php?u=https://mvp.franchisegrade.com/blog/tag/emotion-optimism&utm_medium=social&utm_source=facebook) [![Share content on linkedin](https://mvp.franchisegrade.com/hs-fs/hubfs/ADMIN/FG-Website/FTB-THEME/ICONS/icon-linkedin-color.png?width=24&name=icon-linkedin-color.png) ](http://www.linkedin.com/shareArticle?mini=true&url=https://mvp.franchisegrade.com/blog/tag/emotion-optimism&utm_medium=social&utm_source=linkedin) [![Share content on twitter](https://mvp.franchisegrade.com/hs-fs/hubfs/ADMIN/FG-Website/FTB-THEME/ICONS/icon-twitter-color.png?width=24&name=icon-twitter-color.png) ](https://twitter.com/intent/tweet?original_referer=https://mvp.franchisegrade.com/blog/tag/emotion-optimism&utm_medium=social&utm_source=twitter&url=https://mvp.franchisegrade.com/blog/tag/emotion-optimism&utm_medium=social&utm_source=twitter&source=tweetbutton&text=) ### How Franchisors Can Build Brand Recognition Posted by [**Ed Teixeira**](https://mvp.franchisegrade.com/blog/author/ed-teixeira) September 20, 2017 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/how-franchisors-can-build-brand-recognition.jpg?width=600&height=400&name=how-franchisors-can-build-brand-recognition.jpg) In a recent study by the research team at Franchise Grade has indicated that 71% of franchise systems have 100 or fewer franchise units and 58% have 50 or less. We consider this segment to be “emerging” franchises. They represent a diverse group ranging from startups to small franchise systems, with a few exceptions, they have limited market penetration and lack brand recognition. [Read more ](https://mvp.franchisegrade.com/blog/franchisors-can-build-brand-recognition) --- ### The #1 Reason You Are Scared to Open Your Own Business Posted by [**Jeff Lefler**](https://mvp.franchisegrade.com/blog/author/jeff-lefler) September 14, 2017 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/scared-business-owner.jpg?width=600&height=400&name=scared-business-owner.jpg) Owning a business is hard. I should know. Since I was 12, I’ve had a variety of business ventures from delivering papers to installing kitchen countertops, owning student rentals properties, investing into a Canada Bread franchise, operating a property management company and now Franchise Grade. [Read more ](https://mvp.franchisegrade.com/blog/reason-scared-open-business) --- ### The Most Successful Franchises Know Their Competitors Posted by [**Ed Teixeira**](https://mvp.franchisegrade.com/blog/author/ed-teixeira) August 18, 2017 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/know-your-competitors.jpg?width=600&height=400&name=know-your-competitors.jpg) A sign of a successful franchise system is knowing your competitor’s franchise offering. When we speak with top performing franchisor executives regarding their success, a common response was how well they knew their competitors. This knowledge was the result of hard work on the part of the franchisor and its franchisees. It means that each competitor is analyzed. It requires knowing how the key components of competitor Franchise Disclosure Documents compare to your franchise. [Read more ](https://mvp.franchisegrade.com/blog/successful-franchises-know-competitors) --- ### Picking the Right Location for your Franchise Posted by [**Jeff Stephenson**](https://mvp.franchisegrade.com/blog/author/jeff-stephenson) July 31, 2017 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/picking-right-location-franchise.png?width=600&height=400&name=picking-right-location-franchise.png) The location plays a key role in the success of any business. A franchise business has a brand name, but the location determines the number of customers who enter the space and purchase products. By selecting the right location for the franchise, you will see a positive impact on your profit margins. [Read more ](https://mvp.franchisegrade.com/blog/picking-right-location-franchise) --- ### Is Your Franchise Program Keeping up with Industry Trends? Posted by [**Jeff Stephenson**](https://mvp.franchisegrade.com/blog/author/jeff-stephenson) July 25, 2017 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/female-cook-at-bistro.jpg?width=600&height=400&name=female-cook-at-bistro.jpg) As the franchise industry continues to grow in both size and brand diversity, various components of franchise systems evolve and change. [Read more ](https://mvp.franchisegrade.com/blog/franchise-program-keeping-industry-trends) --- ### Prospective Franchisees Must Carefully Review Item 20 Posted by [**Ed Teixeira**](https://mvp.franchisegrade.com/blog/author/ed-teixeira) June 26, 2017 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/prospective-franchisees-must-carefully-review-item-20.jpg?width=600&height=400&name=prospective-franchisees-must-carefully-review-item-20.jpg) As part of your evaluation of a franchise opportunity and related due diligence, it’s important you carefully review the Franchise Disclosure Documents (FDD) with the assistance of qualified franchise counsel. Specific focus should be placed on certain items in the FDD, including but not limited to, the background and experience of franchisor management, litigation, investment, territory, financial performance and most importantly, franchise system growth and franchisee turnover. [Read more ](https://mvp.franchisegrade.com/blog/carefully-review-item-20) --- ### Why I Have #hashtags for Breakfast Posted by [**Jeff Stephenson**](https://mvp.franchisegrade.com/blog/author/jeff-stephenson) June 23, 2017 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/why-i-have-hashtags-for-breakfast.jpg?width=600&height=400&name=why-i-have-hashtags-for-breakfast.jpg) Most people wake up and the first thing they do is get breakfast: possibly hash browns, eggs and bacon - which by the way - sounds delicious. But, there are a few like myself, who first look at our social media channels and see which #hashtags are ‘cooking’. We start planning our day around what is trending and how we can interact with people using these #hashtags - how we can integrate them into our activities for the day. [Read more ](https://mvp.franchisegrade.com/blog/why-i-have-hashtags-for-breakfast) --- ### What's More Important for Franchise Growth: The Market or The Location Posted by [**Ed Teixeira**](https://mvp.franchisegrade.com/blog/author/ed-teixeira) May 17, 2017 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/the-market-or-the-location.png?width=600&height=400&name=the-market-or-the-location.png) When developing a strategy for developing a franchise system, franchisors often follow different paths. In some case’s the path a franchisor selects will depend upon a number of factors, the type of franchise, its size, required investment and system maturity. Based upon these attributes franchisors will usually migrate to one of the following approaches: [Read more ](https://mvp.franchisegrade.com/blog/whats-more-important-for-franchise-growth-the-market-or-the-location) --- ### Questions for a New Prospective Franchisee Posted by [**Jeff Stephenson**](https://mvp.franchisegrade.com/blog/author/jeff-stephenson) May 1, 2017 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/questions-for-new-prospective-franchisee.jpg?width=600&height=400&name=questions-for-new-prospective-franchisee.jpg) We speak to people all the time who are looking to invest in their first business and are interested in owning a franchise. Our advice to these people begins with asking themselves a few key questions to evaluate their suitability of owning a franchise. [Read more ](https://mvp.franchisegrade.com/blog/questions-new-prospective-franchisee) --- ### The Top 3 Reasons to Invest in an Emerging Franchise Posted by [**Jeff Lefler**](https://mvp.franchisegrade.com/blog/author/jeff-lefler) April 26, 2017 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/reasons-to-invest-in-an-emerging-franchise.jpg?width=600&height=400&name=reasons-to-invest-in-an-emerging-franchise.jpg) Franchising provides a great opportunity for you to own a business. It can enable a route to success, growing from one franchise to hundreds of franchises. But, like any business, there are risks. Franchising is unique in that certain franchise systems help reduce this risk, while others can increase this risk based on false securities offered under the franchising umbrella. [Read more ](https://mvp.franchisegrade.com/blog/top-3-reasons-invest-emerging-franchise) --- All information provided on the blog articles is obtained by Franchise Grade from sources believed by Franchise Grade to be reliable and accurate. Any forecasts, calculations or predictions contained on the are articles are believed to be as accurate as the data and methods will allow. ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : [ { "@type" : "PostalAddress", "addressCountry" : "United States of America", "addressLocality" : "Philadelphia", "addressRegion" : "Pennsylvania", "postalCode" : "19103", "streetAdress" : "Suite 3600, 1650 Market Street" } ], "founder" : { "@type" : "Person", "name" : "Jeff Lefler" }, "foundingDate" : "2013-01-01", "legalName" : "Better Franchising Inc.", "logo" : { "@type" : "ImageObject", "url" : "//f.hubspotusercontent40.net/hubfs/3867240/ADMIN/FG-Logos/fg-logo-tagline.png" }, "name" : "FranchiseGrade.com, Inc.", "sameAs" : [ "https://twitter.com/franchisegrade", "https://www.facebook.com/FranchiseGrade/", "https://www.linkedin.com/company/franchisegrade-com", "https://www.youtube.com/c/Franchisegrade" ], "telephone" : "1-800-975-6101", "url" : "//mvp.franchisegrade.com" } ```