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How Franchisors Can Build Brand Recognition
Posted by Ed Teixeira September 20, 2017
In a recent study by the research team at Franchise Grade has indicated that 71% of franchise systems have 100 or fewer franchise units and 58% have 50 or less. We consider this segment to be “emerging” franchises. They represent a diverse group ranging from startups to small franchise systems, with a few exceptions, they have limited market penetration and lack brand recognition.
Read moreThe #1 Reason You Are Scared to Open Your Own Business
Posted by Jeff Lefler September 14, 2017
Owning a business is hard. I should know. Since I was 12, I’ve had a variety of business ventures from delivering papers to installing kitchen countertops, owning student rentals properties, investing into a Canada Bread franchise, operating a property management company and now Franchise Grade.
Read moreThe Most Successful Franchises Know Their Competitors
Posted by Ed Teixeira August 18, 2017
A sign of a successful franchise system is knowing your competitor’s franchise offering. When we speak with top performing franchisor executives regarding their success, a common response was how well they knew their competitors. This knowledge was the result of hard work on the part of the franchisor and its franchisees. It means that each competitor is analyzed. It requires knowing how the key components of competitor Franchise Disclosure Documents compare to your franchise.
Read morePicking the Right Location for your Franchise
Posted by Jeff Stephenson July 31, 2017
The location plays a key role in the success of any business. A franchise business has a brand name, but the location determines the number of customers who enter the space and purchase products. By selecting the right location for the franchise, you will see a positive impact on your profit margins.
Read moreIs Your Franchise Program Keeping up with Industry Trends?
Posted by Jeff Stephenson July 25, 2017
As the franchise industry continues to grow in both size and brand diversity, various components of franchise systems evolve and change.
Read moreProspective Franchisees Must Carefully Review Item 20
Posted by Ed Teixeira June 26, 2017
As part of your evaluation of a franchise opportunity and related due diligence, it’s important you carefully review the Franchise Disclosure Documents (FDD) with the assistance of qualified franchise counsel. Specific focus should be placed on certain items in the FDD, including but not limited to, the background and experience of franchisor management, litigation, investment, territory, financial performance and most importantly, franchise system growth and franchisee turnover.
Read moreWhy I Have #hashtags for Breakfast
Posted by Jeff Stephenson June 23, 2017
Most people wake up and the first thing they do is get breakfast: possibly hash browns, eggs and bacon - which by the way - sounds delicious. But, there are a few like myself, who first look at our social media channels and see which #hashtags are ‘cooking’. We start planning our day around what is trending and how we can interact with people using these #hashtags - how we can integrate them into our activities for the day.
Read moreWhat's More Important for Franchise Growth: The Market or The Location
Posted by Ed Teixeira May 17, 2017
When developing a strategy for developing a franchise system, franchisors often follow different paths. In some case’s the path a franchisor selects will depend upon a number of factors, the type of franchise, its size, required investment and system maturity. Based upon these attributes franchisors will usually migrate to one of the following approaches:
Read moreQuestions for a New Prospective Franchisee
Posted by Jeff Stephenson May 1, 2017
We speak to people all the time who are looking to invest in their first business and are interested in owning a franchise. Our advice to these people begins with asking themselves a few key questions to evaluate their suitability of owning a franchise.
Read moreThe Top 3 Reasons to Invest in an Emerging Franchise
Posted by Jeff Lefler April 26, 2017
Franchising provides a great opportunity for you to own a business. It can enable a route to success, growing from one franchise to hundreds of franchises. But, like any business, there are risks. Franchising is unique in that certain franchise systems help reduce this risk, while others can increase this risk based on false securities offered under the franchising umbrella.
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