--- title: "Blog | Emotion: Optimism (4) | FranchiseGrade.com, Inc." description: "Emotion: Optimism | Our advice and commentary from industry experts will help you attract and engage investors, by validating key points of interest and reinforcing your brand message, as candidates review franchise opportunities. (4)" --- [Skip to main content](https://mvp.franchisegrade.com/blog/tag/emotion-optimism/page/4#area_content) Search Franchises FranchisesGeneralResources Search # Emotion: Optimism (4) *Share* / [![Share content on facebook](https://mvp.franchisegrade.com/hs-fs/hubfs/ADMIN/FG-Website/FTB-THEME/ICONS/icon-facebook-color.png?width=24&name=icon-facebook-color.png) ](http://www.facebook.com/share.php?u=https://mvp.franchisegrade.com/blog/tag/emotion-optimism&utm_medium=social&utm_source=facebook) [![Share content on linkedin](https://mvp.franchisegrade.com/hs-fs/hubfs/ADMIN/FG-Website/FTB-THEME/ICONS/icon-linkedin-color.png?width=24&name=icon-linkedin-color.png) ](http://www.linkedin.com/shareArticle?mini=true&url=https://mvp.franchisegrade.com/blog/tag/emotion-optimism&utm_medium=social&utm_source=linkedin) [![Share content on twitter](https://mvp.franchisegrade.com/hs-fs/hubfs/ADMIN/FG-Website/FTB-THEME/ICONS/icon-twitter-color.png?width=24&name=icon-twitter-color.png) ](https://twitter.com/intent/tweet?original_referer=https://mvp.franchisegrade.com/blog/tag/emotion-optimism&utm_medium=social&utm_source=twitter&url=https://mvp.franchisegrade.com/blog/tag/emotion-optimism&utm_medium=social&utm_source=twitter&source=tweetbutton&text=) ### It’s Time to Know Just How Marketable Your FDD Is Posted by [**Franchise Grade Team**](https://mvp.franchisegrade.com/blog/author/admin) March 11, 2016 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/its-time-to-know-just-how-marketable-your-fdd-is.jpg?width=600&height=400&name=its-time-to-know-just-how-marketable-your-fdd-is.jpg) Using the term marketable to describe a Franchise Disclosure Document might appear to be a misnomer, however, when one considers the relevance of an FDD it may be acceptable to use the term. This is because the FDD not only fulfills a franchise regulatory requirement but also presents a profile and performance summary of a franchise as well as a comparison to other franchise categories and systems. [Read more ](https://mvp.franchisegrade.com/blog/how-marketable-is-your-fdd) --- ### 5-Year FTR Comparison of Healthy & Unhealthy Franchise Investments Posted by [**Franchise Grade Team**](https://mvp.franchisegrade.com/blog/author/admin) February 17, 2016 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/5-tear-ftr-comparison-of-healthy-unhealthy-franchise-investments.jpg?width=600&height=400&name=5-tear-ftr-comparison-of-healthy-unhealthy-franchise-investments.jpg) The Top 10%, or Healthiest, franchise systems in the industry had a 5-year average Franchisee Turnover Rate (FTR) of 8.4% while the Bottom 10%, Unhealthiest, almost doubled that FTR with 16.1%. [Read more ](https://mvp.franchisegrade.com/blog/5-year-ftr-comparison-of-healthy-unhealthy-franchise-investments) --- ### Does an FAC or IndFA Add Value In A Franchise System? Posted by [**Franchise Grade Team**](https://mvp.franchisegrade.com/blog/author/admin) May 28, 2015 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/stand-out.jpg?width=600&height=400&name=stand-out.jpg) A franchisee advisory council or an Independent Franchisee Association may provide value in other ways such as engagement with the franchisor, preventing costly litigation, a forum for dispute resolution, sounding board for the introduction of new products or services by the franchisor and a vehicle for assessing the attitude of the franchise network. [Read more ](https://mvp.franchisegrade.com/blog/does-an-fac-or-indfa-add-value-in-a-franchise-system) --- ### Researching Vendors For Your Franchise Posted by [**Franchise Grade Team**](https://mvp.franchisegrade.com/blog/author/admin) April 3, 2015 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/researching-vendors-for-your-franchise.png?width=600&height=400&name=researching-vendors-for-your-franchise.png) Another of the many due diligence topics you need to explore and research for discussion with a potential franchisor is Vendors/Suppliers. This is especially true for most business in the franchise industry. All of them require a solid, reliable network of vendor contacts. These are the people who will be providing the initial and ongoing products and services to your franchise. [Read more ](https://mvp.franchisegrade.com/blog/researching-vendors-for-your-franchise) --- ### Getting Started as a Franchisee: After You Buy/Before You Open Posted by [**Franchise Grade Team**](https://mvp.franchisegrade.com/blog/author/admin) March 20, 2015 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/franchisee-with-open-arms.png?width=600&height=400&name=franchisee-with-open-arms.png) Once you’ve purchased a franchise and signed all the paperwork what’s next? Certainly your franchisor will be able to give you a list of things you need to do before you open the doors to the business. Most of these are tasks are spelled out in lengthy detail in the Franchise Agreement (FA). While you’ll need to read the entire document at some point, here’s a brief overview of the most important tasks you’ll need to attend to. [Read more ](https://mvp.franchisegrade.com/blog/getting-started-as-a-franchisee-after-you-buybefore-you-open) --- ### What It Takes to Build Long-term Vision Posted by [**Erle Dardick**](https://mvp.franchisegrade.com/blog/author/erle-dardick) January 8, 2015 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/build-long-term-vision.png?width=600&height=400&name=build-long-term-vision.png) If you're looking to enter into or start a business, there are a few key things to consider when trying to determine to long-term success of your endeavour. [Read more ](https://mvp.franchisegrade.com/blog/build-long-term-vision) --- ### 3 Things Franchisees Must Do in 2015 Posted by [**Franchise Grade Team**](https://mvp.franchisegrade.com/blog/author/admin) December 27, 2014 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/its-time-to-know-just-how-marketable-your-fdd-is.jpg?width=600&height=400&name=its-time-to-know-just-how-marketable-your-fdd-is.jpg) It is hard to believe, but 2014 is just about over. On to 2015. [Read more ](https://mvp.franchisegrade.com/blog/3-things-franchisees-must-do-in-2015) --- ### What’s the Right Royalty Rate? Posted by [**Franchise Grade Team**](https://mvp.franchisegrade.com/blog/author/admin) December 15, 2014 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/the-top-5-reasons-why-opening-a-business-is-hard.jpg?width=600&height=400&name=the-top-5-reasons-why-opening-a-business-is-hard.jpg) Most franchisees pay franchisors a royalty, typically set as a fraction of the franchisee’s gross sales, in return for using the franchisor’s brand name and business format in the operation of their businesses. This royalty rate varies substantially, even across franchisors in the same industry. So how do franchisors decide what royalty rate to charge? [Read more ](https://mvp.franchisegrade.com/blog/whats-the-right-royalty-rate) --- ### The Power of First Impressions Posted by [**Franchise Grade Team**](https://mvp.franchisegrade.com/blog/author/admin) December 3, 2014 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/the-power-of-first-impressions.png?width=600&height=400&name=the-power-of-first-impressions.png) First impressions are lasting. Frontline hourly employees are not. Before they’ve been on the job just six months, over 50 percent are gone. Some were probably not a good fit for the job in the first place, but some productive, dependable, hard-to-replace employees bolt too. [Read more ](https://mvp.franchisegrade.com/blog/power-of-first-impressions) --- ### Will You Freak-Out or Hunker Down? Posted by [**Franchise Grade Team**](https://mvp.franchisegrade.com/blog/author/admin) November 5, 2014 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/never-open-franchise-four-reasons.png?width=600&height=400&name=never-open-franchise-four-reasons.png) Sometimes motivation is forced upon us. We are thrust into the Un-comfort Zone. And, whether we sink or swim depends on how we respond to the situation. How do you react during a crisis? [Read more ](https://mvp.franchisegrade.com/blog/will-you-freak-out-or-hunker-down) --- All information provided on the blog articles is obtained by Franchise Grade from sources believed by Franchise Grade to be reliable and accurate. Any forecasts, calculations or predictions contained on the are articles are believed to be as accurate as the data and methods will allow. ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : [ { "@type" : "PostalAddress", "addressCountry" : "United States of America", "addressLocality" : "Philadelphia", "addressRegion" : "Pennsylvania", "postalCode" : "19103", "streetAdress" : "Suite 3600, 1650 Market Street" } ], "founder" : { "@type" : "Person", "name" : "Jeff Lefler" }, "foundingDate" : "2013-01-01", "legalName" : "Better Franchising Inc.", "logo" : { "@type" : "ImageObject", "url" : "//f.hubspotusercontent40.net/hubfs/3867240/ADMIN/FG-Logos/fg-logo-tagline.png" }, "name" : "FranchiseGrade.com, Inc.", "sameAs" : [ "https://twitter.com/franchisegrade", "https://www.facebook.com/FranchiseGrade/", "https://www.linkedin.com/company/franchisegrade-com", "https://www.youtube.com/c/Franchisegrade" ], "telephone" : "1-800-975-6101", "url" : "//mvp.franchisegrade.com" } ```