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Jeff Lefler

As the CEO of FranchiseGrade.com, Jeff understands that there is no Silver Bullet or sure-fire, simple way to pick a guaranteed franchise system winner. However, by using a little science and a lot of hard work, Jeff and the team at FranchiseGrade.com have developed a sophisticated research, analysis and comparison model to help potential investors and existing Franchisees assess a realistic value for any franchise system relative to others. It's called a Franchise Grade.

With over fifteen years of small business experience and ten working in franchising as a multi-unit Franchisee, consultant and Franchisee Association President, Jeff has a good understanding of the level of hard work, dedication and commitment that drives a successful franchise system. As part of his ongoing involvement with the industry, Jeff also served as a Member of the Strategic Committee of the International Association of Franchisees and Dealers.

Get in touch with Jeff to see how your system measures up at jeff.lefler@franchisegrade.com.

Franchise Grade and Franchise Brokers Association Partnership Announcement

August 19, 2021

FOR IMMEDIATE RELEASE

A Smart Way of Helping Your Kid’s Financial Future

January 14, 2020

As a business owner, two of your most valuable commodities are time and money. In most cases, starting and operating any worthwhile business venture requires a balance of both. But, as many entrepreneurs would agree, access to money can be challenging. One of the biggest risks for entrepreneurs is under-capitalization.

Official Partnership with Franchise Brokers Association

October 1, 2019

FOR IMMEDIATE RELEASE

Find a Franchise That Makes You Feel Good

August 23, 2019

Operating a business, in most cases, requires a great deal of planning and hard work. Your obvious goal as an entrepreneur is to turn your efforts into something profitable, so it’s reasonable to try to gauge how much money your efforts will generate before you begin. But for any investment, your overall enjoyment – beyond finances – should be something you take into consideration, before you start your business.

Franchise Net Growth Tells the Truth

August 2, 2019

For millions of Americans, franchising is an economic engine that generates wealth and prosperity. In the last nine years, entrepreneurs have invested over $459 billion dollars, opening over 350,000 new franchised outlets. An increased ease in lending opportunities including SBA fast-tracked franchises and 401(k) rollovers have helped spur first-time business ownership opportunities for middle-aged and senior investors looking for career change.

Home-Based Franchises Offer Quick Wins

July 16, 2019

For decades, the noticeable majority of franchised businesses in the US has been brick-and-mortar establishments. That’s easy to understand, since the biggest and most common franchises in the United States have been quick-service (fast-food) restaurants, hotels, or convenience stores. For those companies, having a physical location and employees to serve customers were unavoidable costs of doing business. But, as franchising has evolved to include different business types and technical innovations, home-based franchises and business opportunities (biz opps) are becoming more and more common, and appealing to investors. Especially, first-time franchisees and business owners.

An Office Flood Taught Us How to Manage Remote Employees

January 24, 2018

Right after New Years, during the cold snap, pipes froze and burst at our office, damaging desks, walls and some electronics. It was a big enough flood that we needed to vacate the office while renovations occurred.

The Top 10 Franchise Grade Facts & Figures From 2017

January 13, 2018

Download The Top 10 Franchise Grade Facts & Figures From 2017 Franchise Grade’s continuous effort to study the franchise industry paved the way for new insights and findings throughout 2017. From detailed studies on emerging franchise success rates, errors in Item 20 disclosure and sector performance, Franchise Grade’s reports helped shed light on key performance metrics for successful franchising!

In Business Your Hand Does Not Shake . . . Ever!

October 31, 2017

I love the movie The Departed. Such an all-star lineup of Martin Scorsese, Jack Nicholson, Martin Sheen, Leonardo DiCaprio, Matt Damon, Mark Wahlberg and Alex Baldwin makes this movie one of the best ever. There’s a scene in the movie when Billy Costigan (played by Leonardo DiCaprio) is sitting in a counseling session with Madolyn (played by Vera Farmiga). He’s talking about his experiences working with Mr. French, a hitman for the mob.

The Two Traits You Need in A New Hire

October 27, 2017

I’ve hired and fired many people in my business career especially during the early years of my businesses. Most of the firings were the result of hiring the wrong people. As I reflect on those experiences I realized that it was my responsibility that those people were fired. I was looking for the wrong traits when I hired those employees.