Blog | Jeff Stephenson | FranchiseGrade.com, Inc.

Why Advertising on YouTube is a Marketers Dream

October 3, 2017

Everyday, 5 billion videos are watched on YouTube and 300 hours of video are uploaded every minute. Back in 2005, when YouTube was launched, it immediately gave everyone the ability to create their own content and upload it to YouTube. If in 2017 your marketing strategy does not have video content, your business’ growth plan will struggle to reach its ultimate goals.

Picking the Right Location for your Franchise

July 31, 2017

The location plays a key role in the success of any business. A franchise business has a brand name, but the location determines the number of customers who enter the space and purchase products. By selecting the right location for the franchise, you will see a positive impact on your profit margins.

Is Your Franchise Program Keeping up with Industry Trends?

July 25, 2017

As the franchise industry continues to grow in both size and brand diversity, various components of franchise systems evolve and change.

The Quality of Trade Show Booths and Knowing Where to Invest

July 19, 2017

Are you heading to a trade show to find your next franchise investment? Pay attention to the quality of the booths and you will learn where to invest.

Getting Noticed in a Crowded Franchise Industry

July 7, 2017

How do you guarantee that the public knows your business exists? You need to have an eye-catching sign that depicts the personality, services, and products of your brand. You want people to recognize your sign when they see it, even when they see it in a new place.

Fuel Your Creativity With a Paint Night Franchise

June 28, 2017

Why has there been such an explosion in Paint Night parties? The answer is much simpler than you would think.

Why I Have #hashtags for Breakfast

June 23, 2017

Most people wake up and the first thing they do is get breakfast: possibly hash browns, eggs and bacon - which by the way - sounds delicious. But, there are a few like myself, who first look at our social media channels and see which #hashtags are ‘cooking’. We start planning our day around what is trending and how we can interact with people using these #hashtags - how we can integrate them into our activities for the day.

When Working from Home Really Works

June 2, 2017

The list of employers who allow their employees to work from home continues to grow. Subsequently, the divide in opinions of whether employers should allow employees to utilize their home offices also grows. Many companies still believe that when employees are working from home they do not accomplish as much as they do when they’re in the office. They picture the employee wasting time, instead of fulfilling their daily tasks. In contrast, the advocates of a work from home policy state that the increased level of employee happiness allows the employees to be more productive.

4 Facebook Tips your “Friends” will not just “Like” but Love

May 10, 2017

Having an active Facebook presence is a must for any business in the digital age. From a small family run landscaping company to a large multinational corporation, each must have easily accessible Facebook accounts to engage with their customers on a personal level. This allows businesses to interact with customers, address potential concerns, launch promotions and advertise in a targeted and measurable fashion.

Questions for a New Prospective Franchisee

May 1, 2017

We speak to people all the time who are looking to invest in their first business and are interested in owning a franchise. Our advice to these people begins with asking themselves a few key questions to evaluate their suitability of owning a franchise.