---
title: "Blog | Buyer: Enthusiast | FranchiseGrade.com, Inc."
description: "Buyer: Enthusiast | Our advice and commentary from industry experts will help you attract and engage investors, by validating key points of interest and reinforcing your brand message, as candidates review franchise opportunities."
---

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# Buyer: Enthusiast

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### Hidden Ways Franchisors Can Manipulate Item 19

Posted by [**Ed Teixeira**](https://mvp.franchisegrade.com/blog/author/ed-teixeira) March 30, 2018

![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/manipulate-item-19.jpg?width=600&height=400&name=manipulate-item-19.jpg)

At the current time 60% of franchisors provide a financial performance representation (“FPR”) under Item 19 in their Franchise Disclosure Document. As the disclosure of an FPR becomes more prevalent so too does the quality of the financial information become more important. Franchisors that provide more accurate and detailed FPR’s will be providing valuable and practical information to prospective franchisees. Providing more financial disclosure will be a valuable edge for a franchisor. However, some franchisors will provide information in their Item 19 that can be misleading and confusing to franchise candidates.

[Read more ](https://mvp.franchisegrade.com/blog/hidden-ways-franchisors-can-manipulate-item-19)

---

### Franchisors Prepare to Answer These Questions the Right Way

Posted by [**Ed Teixeira**](https://mvp.franchisegrade.com/blog/author/ed-teixeira) January 29, 2018

![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/investor-skeptical-face.jpg?width=600&height=400&name=investor-skeptical-face.jpg)

As part of a franchise candidate’s due diligence process, it should be expected that certain questions will be directed to franchisor staff. Although many of the questions will be of the typical and usual variety, there can be certain questions that require a careful and detailed response. If a franchise candidate doesn’t receive the answer they expect, it will reflect poorly on the franchisor representative or franchise broker who is representing the franchisor. The better prepared a franchisor representative is to answer certain questions the right way, the better the impression the candidate has.

[Read more ](https://mvp.franchisegrade.com/blog/franchisors-prepare-answer-questions-right-way)

---

### An Office Flood Taught Us How to Manage Remote Employees

Posted by [**Jeff Lefler**](https://mvp.franchisegrade.com/blog/author/jeff-lefler) January 24, 2018

![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/flooded-office.jpg?width=600&height=400&name=flooded-office.jpg)

Right after New Years, during the cold snap, pipes froze and burst at our office, damaging desks, walls and some electronics. It was a big enough flood that we needed to vacate the office while renovations occurred.

[Read more ](https://mvp.franchisegrade.com/blog/office-flood-taught-us-manage-remote-employees)

---

### The Meaning of Changing Franchise Investments

Posted by [**Ed Teixeira**](https://mvp.franchisegrade.com/blog/author/ed-teixeira) December 13, 2017

![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/find-best-franchise-opportunities.jpg?width=600&height=400&name=find-best-franchise-opportunities.jpg)

A recent study by Franchise Grade® analyzed changes in the average franchise investments from 2013 to 2016 for the ten major franchise sectors. While there have been various changes in average franchise investments during this time, some changes were more dramatic than others. It’s important as a prospective franchisee to understand why certain changes take place. For example, in the case of the Real Estate franchise sector, the average franchise investment decreased by 46%, which was by far the largest decrease among the ten sectors. The reasons for this change can be attributed to the rebound in residential real estate values after the demise of the Great Recession. After suffering more than any other franchise sector Real Estate has been on the rebound.

[Read more ](https://mvp.franchisegrade.com/blog/meaning-changing-franchise-investments)

---

### Franchise Candidates Need to Dig Deeper

Posted by [**Ed Teixeira**](https://mvp.franchisegrade.com/blog/author/ed-teixeira) November 16, 2017

![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/franchise-fandidates-need-to-dig-deeper.jpg?width=600&height=400&name=franchise-fandidates-need-to-dig-deeper.jpg)

There are numerous books, articles and blogs that provide advice on how to evaluate a franchise opportunity. A common thread that runs through is the recommendation that before a prospective franchisee invests they must review and validate the information disclosed in the Franchise Disclosure Document and obtain feedback from franchisees. This approach is an effective way to evaluate a franchise and when coupled with the assistance of professional advice can be an effective way to evaluate and protect your franchise investment. However, to complement this approach I would advise prospective franchisees to dig deeper into the franchise and gather more information.

[Read more ](https://mvp.franchisegrade.com/blog/franchise-candidates-need-dig-deeper)

---

### Franchisors Need to Avoid Wasting Their Franchisee Leads

Posted by [**Ed Teixeira**](https://mvp.franchisegrade.com/blog/author/ed-teixeira) November 9, 2017

![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/burning-money.jpg?width=600&height=400&name=burning-money.jpg)

It’s a well- known fact, that when franchisors strategize their system growth, the major focus is placed on the amount and quality of their franchisee leads. However, if there isn’t a program in place to maximize the productivity of candidate leads the growth of the franchise network will be severely hampered. All the money and human resources invested in lead gen will be for naught if a franchisor doesn’t have the right program in place. Industry surveys and data continue to indicate that it requires from 1 to 1.5% of all total leads to produce one new franchisee sale. In other words, it takes 100 leads to complete one new franchise transaction. Obviously, it’s critical to maximize ROI on the leads franchisors pay for, which includes costs for PR, SEO programs, PPC and Ad Portals. It’s a waste of money to pay for leads and not have a complete franchise development program in place.

[Read more ](https://mvp.franchisegrade.com/blog/franchisors-need-avoid-wasting-franchisee-leads)

---

### Franchisings Biggest Problem - Consumer Driven Investing

Posted by [**Jeff Lefler**](https://mvp.franchisegrade.com/blog/author/jeff-lefler) September 7, 2017

![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/franchisings-biggest-problem-consumer-driven-investing.jpg?width=600&height=400&name=franchisings-biggest-problem-consumer-driven-investing.jpg)

We all joke about the concept of a prospective franchisee investing into a franchise because they like the taste of the food. They went to an out-of-town restaurant on a Saturday night and it was packed so they want to bring it to their home town. They had a personal consumer experience with a company and were happy with the result. They’re passionate about the services offered to consumers by that franchise, so they’re excited about the brand.

[Read more ](https://mvp.franchisegrade.com/blog/franchisings-biggest-problem-consumer-driven-investing)

---

### Is Your Franchise Program Keeping up with Industry Trends?

Posted by [**Jeff Stephenson**](https://mvp.franchisegrade.com/blog/author/jeff-stephenson) July 25, 2017

![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/female-cook-at-bistro.jpg?width=600&height=400&name=female-cook-at-bistro.jpg)

As the franchise industry continues to grow in both size and brand diversity, various components of franchise systems evolve and change.

[Read more ](https://mvp.franchisegrade.com/blog/franchise-program-keeping-industry-trends)

---

### Getting Noticed in a Crowded Franchise Industry

Posted by [**Jeff Stephenson**](https://mvp.franchisegrade.com/blog/author/jeff-stephenson) July 7, 2017

![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/fastsigns-innovative-ways-to-connect-with-customers.jpg?width=600&height=400&name=fastsigns-innovative-ways-to-connect-with-customers.jpg)

How do you guarantee that the public knows your business exists? You need to have an eye-catching sign that depicts the personality, services, and products of your brand. You want people to recognize your sign when they see it, even when they see it in a new place.

[Read more ](https://mvp.franchisegrade.com/blog/crowded-franchise-industry)

---

### Why I Have #hashtags for Breakfast

Posted by [**Jeff Stephenson**](https://mvp.franchisegrade.com/blog/author/jeff-stephenson) June 23, 2017

![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/why-i-have-hashtags-for-breakfast.jpg?width=600&height=400&name=why-i-have-hashtags-for-breakfast.jpg)

Most people wake up and the first thing they do is get breakfast: possibly hash browns, eggs and bacon - which by the way - sounds delicious. But, there are a few like myself, who first look at our social media channels and see which #hashtags are ‘cooking’. We start planning our day around what is trending and how we can interact with people using these #hashtags - how we can integrate them into our activities for the day.

[Read more ](https://mvp.franchisegrade.com/blog/why-i-have-hashtags-for-breakfast)

---

All information provided on the blog articles is obtained by Franchise Grade from sources believed by Franchise Grade to be reliable and accurate. Any forecasts, calculations or predictions contained on the are articles are believed to be as accurate as the data and methods will allow.

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