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Should I Use My Personal Twitter Account to Market My Franchise?
Posted by Franchise Grade Team March 27, 2014
In my previous posts, I mentioned that more than half of Americans see, read or hear about a tweet every single day. As is often the case with social media in larger companies, franchised brands in particular have struggled to figure exactly Twitter fits into their organizational chart and system, and whether or not it can provide any real business value.
Read moreBest Practices for Building a Successful Website
Posted by Franchise Grade Team March 20, 2014
If you are looking at designing a website for your local business, there are a number of things you need to take into account before you start. There are hundreds of services that can build websites for your business, but it's not as easy to find a vendor who can create a website that has a great marketing message and a foundation that will allow you to change the content and market the site on the search engines. Having a site that combines all of these components is vital and many web design companies do not combine these aspects to make a successful website that will drive leads and rank in the search engines.
Read moreA New Vision For Catering Out Of Restaurants
Posted by Franchise Grade Team March 6, 2014
All restaurant companies, big and small, operate in challenging times. Whether you are a franchisee, a franchisor, or an independent restaurant owner, the competitive landscape is difficult and complex. Markets are crowded and are shifting quickly, employees are difficult to recruit and retain, and regulatory groups are lobbying hard. Customers have many options, and getting them to spend more money in your restaurant has become increasingly difficult.
Read moreSales Systems For Closing More Restaurant Catering Business
Posted by Franchise Grade Team February 5, 2014
When discussing a consistent and predictable sales system for a catering team, I like to remind people that the formula should be basic and easy. It does not need to be overcomplicated in any way and this is true if you have one store or 100. However, I'd like to recommend that as a franchisee, you commit to a consistent catering selling language and system for closing sales.
Read moreWhat is Better Than Increasing Minimum Wage?
Posted by Franchise Grade Team February 2, 2014
There has been a lot of press recently about the wages of fast food and retail employees. While this is a very real issue, Money, however, is not the number one issue among employees. Survey after survey indicates that recognition is the number one need of most workforces.
Read moreBuying a Franchise? Don’t Go It Alone! Seek Advice!
Posted by Ed Teixeira December 26, 2013
There continues to be a number of individuals that look to purchase a franchise without the benefit of professional advice. It can be the biggest mistake they will ever make.
Read moreFinancing Your Franchise In Today's Market
Posted by Joseph Lizio December 26, 2013
Franchise businesses are a great way for would-be entrepreneurs to easily and quickly enter the business world in today's market.
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