Emotion: Optimism (6)
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Should I Use My Personal Twitter Account to Market My Franchise?
Posted by Franchise Grade Team March 27, 2014
In my previous posts, I mentioned that more than half of Americans see, read or hear about a tweet every single day. As is often the case with social media in larger companies, franchised brands in particular have struggled to figure exactly Twitter fits into their organizational chart and system, and whether or not it can provide any real business value.
Read moreGrading the Best Franchise Deals of 2013 on Social Media Sentiment
Posted by Franchise Grade Team March 24, 2014
Each year, the folks at QSR Magazine release a ranking of the best Franchise Deals for limited service franchise systems.
Read moreBest Practices for Building a Successful Website
Posted by Franchise Grade Team March 20, 2014
If you are looking at designing a website for your local business, there are a number of things you need to take into account before you start. There are hundreds of services that can build websites for your business, but it's not as easy to find a vendor who can create a website that has a great marketing message and a foundation that will allow you to change the content and market the site on the search engines. Having a site that combines all of these components is vital and many web design companies do not combine these aspects to make a successful website that will drive leads and rank in the search engines.
Read moreThe Franchisee Territory Demands Scrutiny and Attention
Posted by Franchise Grade Team March 16, 2014
When a franchise candidate displays more than a passing interest in a franchise opportunity the first question they usually ask is whether or not a specific territory is available. Unfortunately, for some candidates, it may be the only question relating to the territory that they ask. In addition, unless the candidate engages the services of an experienced franchise attorney to review the Franchise Disclosure Document, the potential for a future conflict pertaining to the franchisee’s territory exists. There are a number of areas that are part of the franchise evaluation process, however, the business and contractual aspects of the territory are among the most important.
Read moreThe Only Personality Type You Ever Need To Hire
Posted by Franchise Grade Team February 25, 2014
The personality type of your staff determines your business’s success.
Read moreCan You Spot the Difference Between a Franchise Owner and an Entrepreneur?
Posted by Franchise Grade Team February 12, 2014
Recently, I had the great fortune to interview one of my business heroes, Michael Gerber, for my Franchise Euphoria Podcast. Gerber is a true legend of entrepreneurship. Inc. Magazine has referred to him as “the world’s #1 small business guru.” Gerber and his companies have helped tens of thousands small business owners transform their businesses into world class operations. He is the author of the mega-bestseller “The E-Myth Revisited” and 13 other business coaching books. And he is a huge proponent of franchising, when done right.
Read more3 Common Ways To Obtain Working Capital For A Franchise
Posted by Franchise Grade Team February 10, 2014
Franchises need working capital. Just like every other business on this planet. Not all businesses need equipment. Not all businesses need inventory or commercial property or even labor. But, all businesses need working capital to ensure that their operations are running smoothly enough to generate revenue day-in and day-out.
Read moreHow Social Media Could Shape Your Decision to Purchase a Franchise
Posted by Franchise Grade Team February 6, 2014
Social media communication can actually be a great indicator as to how a franchise system supports its franchisees. Once you’ve narrowed down your potential franchise choices, take some time to look at their social media and consider the following things.
Read moreSales Systems For Closing More Restaurant Catering Business
Posted by Franchise Grade Team February 5, 2014
When discussing a consistent and predictable sales system for a catering team, I like to remind people that the formula should be basic and easy. It does not need to be overcomplicated in any way and this is true if you have one store or 100. However, I'd like to recommend that as a franchisee, you commit to a consistent catering selling language and system for closing sales.
Read moreWhat is Better Than Increasing Minimum Wage?
Posted by Franchise Grade Team February 2, 2014
There has been a lot of press recently about the wages of fast food and retail employees. While this is a very real issue, Money, however, is not the number one issue among employees. Survey after survey indicates that recognition is the number one need of most workforces.
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