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What Sub-Franchising Really Means
Posted by Ed Teixeira March 12, 2019
One of the most misunderstood franchise terms is sub-franchising, a term that not fully understood. Sub-franchising is frequently confused with other franchise models, including area developers, master franchisors, regional developers, and development agents.
Read moreMaximize Market Penetration and Branding with Multi-Unit Franchisees
Posted by Ed Teixeira March 2, 2018
As Multi-unit franchising grows in popularity, especially in the Quick Serve Restaurant sector this franchise model continues to expand into other franchise sectors growing in popularity. In an article in Restaurant Finance Monitor in June 2016, editor John Hamburger observed that “200 franchisee entities operate over 25,000 restaurants in the United States, and the number is growing. The restaurant space is not alone — fewer and fewer franchisee entities are operating more and more franchised businesses. Multi-unit operators, some quite large, are changing the dynamics of the franchise industry.” Some multi-unit franchisees are large enough to be publicly traded companies.
Read moreThe Meaning of Changing Franchise Investments
Posted by Ed Teixeira December 13, 2017
A recent study by Franchise Grade® analyzed changes in the average franchise investments from 2013 to 2016 for the ten major franchise sectors. While there have been various changes in average franchise investments during this time, some changes were more dramatic than others. It’s important as a prospective franchisee to understand why certain changes take place. For example, in the case of the Real Estate franchise sector, the average franchise investment decreased by 46%, which was by far the largest decrease among the ten sectors. The reasons for this change can be attributed to the rebound in residential real estate values after the demise of the Great Recession. After suffering more than any other franchise sector Real Estate has been on the rebound.
Read moreGrowing Your Franchise System Takes More Than Leads
Posted by Ed Teixeira November 30, 2017
Traditionally, the primary measure of franchise success has been system growth. Whether in press releases or industry ranking reports, new franchise locations take’s precedent over other news. It’s rare when a franchisor or PR agency publishes news about an accomplishment other than the addition of a new location.
Read moreMonitoring your Consumer Sentiment Is Key to Selling your Franchise
Posted by Ed Teixeira October 12, 2017
Of all the products in the Franchise Intelligence platform, Consumer is the most innovative. For the first time in the franchise industry, franchisors can view the comparisons and relationships between consumer satisfaction for the products or services a franchise offers and the performance of the franchise system.
Read moreIt’s the Market Before Location, Location, Location
Posted by Ed Teixeira October 10, 2017
Anyone that’s worked in retail or franchising has likely heard the term location, location, location countless times. However, by placing so much attention on the location franchisors can overlook the importance of the market the location is serving. My saying is: “A good location in a poor market is the same as a poor location in a good market.” Often, poor franchisee performance is attributed to a poor location.
Read moreWhy Advertising on YouTube is a Marketers Dream
Posted by Jeff Stephenson October 3, 2017
Everyday, 5 billion videos are watched on YouTube and 300 hours of video are uploaded every minute. Back in 2005, when YouTube was launched, it immediately gave everyone the ability to create their own content and upload it to YouTube. If in 2017 your marketing strategy does not have video content, your business’ growth plan will struggle to reach its ultimate goals.
Read moreThe TOP 4 Traits Of A Successful Franchise System
Posted by Jeff Lefler October 3, 2017
There are certain traits that set successful franchises apart from their competitors. A successful franchise system is a healthy franchise system. There are 4 key traits that when used together help build a healthy franchise system. Adopting these traits leads to low franchisee turnover, an attractive investment opportunity for new investors, sustainable outlet growth and strong brand recognition and consumer satisfaction.
Read moreThe #1 Reason You Are Scared to Open Your Own Business
Posted by Jeff Lefler September 14, 2017
Owning a business is hard. I should know. Since I was 12, I’ve had a variety of business ventures from delivering papers to installing kitchen countertops, owning student rentals properties, investing into a Canada Bread franchise, operating a property management company and now Franchise Grade.
Read moreHow Much Money Can “X” Franchise Make?
Posted by Jeff Lefler September 11, 2017
How much money can I make?
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