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A 6-Step Approach to Planning Your Franchise Social Media Strategy
Posted by Franchise Grade Team June 9, 2014
While I’m a complete believer in franchise-wide social media systems, you simply may find that you buy into a franchise without something in place.
Read moreUnderstanding the ROI of Social Media Marketing
Posted by Franchise Grade Team May 24, 2014
Before assuming you know that social media is where every franchise needs to be, let’s take a look at some numbers:
Read more3 Steps for Using Facebook and Email Marketing to Get Customers
Posted by Nate Riggs May 22, 2014
Last year, Forrester Research cited that 838 billion email marketing messages were sent over the course of 2013. That's an amazingly big number of messages being sent directly to consumers. So why is this? We live in the age where billions of people spend unbelievable amounts of time on Facebook, sometimes checking their news feeds multiple times each day. So the question is why are so many companies investing time and effort in email?
Read morePlanning a Franchisee’s Approach to Social Media
Posted by Frances Leary April 15, 2014
As you consider your decision to purchase a franchise, you are most certainly also weighing the other commitments that go along with running your own business: employee management, day-to-day operations, sales, marketing and more.
Read moreShould I Use My Personal Twitter Account to Market My Franchise?
Posted by Franchise Grade Team March 27, 2014
In my previous posts, I mentioned that more than half of Americans see, read or hear about a tweet every single day. As is often the case with social media in larger companies, franchised brands in particular have struggled to figure exactly Twitter fits into their organizational chart and system, and whether or not it can provide any real business value.
Read moreGrading the Best Franchise Deals of 2013 on Social Media Sentiment
Posted by Franchise Grade Team March 24, 2014
Each year, the folks at QSR Magazine release a ranking of the best Franchise Deals for limited service franchise systems.
Read moreShould A Franchisor Support A Franchisee's Local Social Media Efforts?
Posted by Franchise Grade Team March 8, 2014
Recently I met with a franchisor that is quickly growing the franchise across Canada. What I discovered about the company’s social media surprised me…not because I haven’t seen evidence of it before with other franchises but because I’ve never met a franchisor state it quite as plainly as this one did.
Read moreCan I use Google Media Tools to support my franchise operations?
Posted by Nate Riggs March 5, 2014
In late 2013 at the Online News Association ‘13 digital journalism conference, executives from Google introduced a new suite of tools.
Read moreHow Social Media Could Shape Your Decision to Purchase a Franchise
Posted by Franchise Grade Team February 6, 2014
Social media communication can actually be a great indicator as to how a franchise system supports its franchisees. Once you’ve narrowed down your potential franchise choices, take some time to look at their social media and consider the following things.
Read moreCreating a Social Care Policy for Your Franchise
Posted by Frances Leary December 18, 2013
What is Social Care?
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