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The Best Reward And Loyalty Programs For Your Catering Customers
Posted by Franchise Grade Team June 11, 2014
When it comes to catering out of restaurants, our industry still has trouble defining who our target customers are. At a surface level we continue to think of our catering customers as professionals, such as sales representatives, administrative assistants and pharmaceutical representatives, that are all in need of an exceptional off-premise catering experience where they live, work and play.
Read moreA 6-Step Approach to Planning Your Franchise Social Media Strategy
Posted by Franchise Grade Team June 9, 2014
While I’m a complete believer in franchise-wide social media systems, you simply may find that you buy into a franchise without something in place.
Read moreHow To Manage Your Financial Business Goals
Posted by Franchise Grade Team June 2, 2014
Most franchise owners and managers get a monthly profit and loss and balance sheet statements from their accountant. These are important statements to have and understand. They indicate what happened, but do not indicate why the results were what they were. In other words, most business owners simply don’t know what caused the results. Not fully understanding what caused the results severely limits an owner’s ability to manage effectively.
Read moreHow To Lead A Team To Success
Posted by Franchise Grade Team May 28, 2014
Time and time again, I meet entrepreneurs who've spent so long chasing the “self employment” dream that they sometimes overlook the fact that – somewhere along the way – they've become employers.
Read moreAre SBA Loans A Problem For The Franchise Industry?
Posted by Franchise Grade Team May 26, 2014
Getting access to credit is a major issue for franchisees, particularly those first buying outlets. So franchisees and prospective franchisees need to understand what different lenders are looking for in potential borrowers.
Read more3 Steps for Using Facebook and Email Marketing to Get Customers
Posted by Nate Riggs May 22, 2014
Last year, Forrester Research cited that 838 billion email marketing messages were sent over the course of 2013. That's an amazingly big number of messages being sent directly to consumers. So why is this? We live in the age where billions of people spend unbelievable amounts of time on Facebook, sometimes checking their news feeds multiple times each day. So the question is why are so many companies investing time and effort in email?
Read moreWhy Every Small Business Should Follow The Franchise Model
Posted by Franchise Grade Team May 14, 2014
Ok, I get it. You have no interest in franchising your business or in buying a franchise. You want to grow your business organically, with a local grassroots effort. You don’t want to pay royalties or a large up front fee. And you certainly don’t want to incur the cost of transforming your business into a franchise. It’s just not you.
Read moreHow The Entrepreneurial Spirit Can Lead To Unprecedented Heights
Posted by Erle Dardick May 12, 2014
When I was a kid in Montreal, Canada, I used to walk around the block knocking on doors asking to shovel sidewalks and driveways to make a few quarters. On one occasion, I actually shoveled the snow on my neighbor’s walkway before I knocked on the door. Luckily, I got paid anyways! Not bad considering I was only 10 years old at the time.
Read moreHow To Measure Business Metrics For Owners And Managers
Posted by Franchise Grade Team April 25, 2014
In order to achieve the profit potential of any business, an owner or manager must utilize key business measurements of performance. Almost all small businesses only utilize the profit and loss and balance sheet financial statements their accountant issues. The message is that while these two reports are important, they will not, by themselves, enable an owner to be able to manage effectively.
Read moreThe Franchise Investment: Trust but Verify
Posted by Franchise Grade Team April 13, 2014
A number of franchise candidates exhibit a high degree of trust as they travel through the franchise process. In some cases it begins with the initial contact between a candidate and the franchisor representative and builds gradually over time. In other cases, the level of trust may arise at a certain point in the franchise evaluation process: for example, at a meeting with a franchisor representative or during a Discovery Day visit.
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