Marketing
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The Most Critical Time in the Life of a New Franchisee
Posted by Franchise Grade Team January 31, 2016
In my experiences I’ve had the opportunity to observe a number of franchisee startups in several different franchise systems. One conclusion I drew from this experience was how important the first ninety days are to a franchisee startup. An important factor to this time period is the amount of support the franchisor provides to a new franchisee. When evaluating a franchise opportunity, a prospective franchisee needs to include the amount of services and support they can expect to receive during their grand opening and startup phase, on their checklist. This includes sample press releases, marketing materials, advertising support and on-site assistance.
Read moreA 6-Step Approach to Planning Your Franchise Social Media Strategy
Posted by Franchise Grade Team June 9, 2014
While I’m a complete believer in franchise-wide social media systems, you simply may find that you buy into a franchise without something in place.
Read more3 Steps for Using Facebook and Email Marketing to Get Customers
Posted by Nate Riggs May 22, 2014
Last year, Forrester Research cited that 838 billion email marketing messages were sent over the course of 2013. That's an amazingly big number of messages being sent directly to consumers. So why is this? We live in the age where billions of people spend unbelievable amounts of time on Facebook, sometimes checking their news feeds multiple times each day. So the question is why are so many companies investing time and effort in email?
Read morePlanning a Franchisee’s Approach to Social Media
Posted by Frances Leary April 15, 2014
As you consider your decision to purchase a franchise, you are most certainly also weighing the other commitments that go along with running your own business: employee management, day-to-day operations, sales, marketing and more.
Read more5 Key Lessons for New Franchisees on Location-Based Marketing
Posted by Franchise Grade Team April 9, 2014
Back when my wife and I were expecting our third son, we made multiple shopping trips to both big-box retail as well as smaller specialty stores.
Read moreBest Practices for Building a Successful Website
Posted by Franchise Grade Team March 20, 2014
If you are looking at designing a website for your local business, there are a number of things you need to take into account before you start. There are hundreds of services that can build websites for your business, but it's not as easy to find a vendor who can create a website that has a great marketing message and a foundation that will allow you to change the content and market the site on the search engines. Having a site that combines all of these components is vital and many web design companies do not combine these aspects to make a successful website that will drive leads and rank in the search engines.
Read moreFranchise Marketing – What the Franchisor Should Provide
Posted by Franchise Grade Team February 8, 2014
When you buy a franchise, you’re buying a BRAND. You should expect that the franchisor has developed a strong marketing program for you so that you can achieve the success that you expect. When you’re doing your research on a franchise, checking out their marketing is some of the most important analysis that you do.
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