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Why Advertising on YouTube is a Marketers Dream

Posted by Jeff Stephenson October 3, 2017

Everyday, 5 billion videos are watched on YouTube and 300 hours of video are uploaded every minute. Back in 2005, when YouTube was launched, it immediately gave everyone the ability to create their own content and upload it to YouTube. If in 2017 your marketing strategy does not have video content, your business’ growth plan will struggle to reach its ultimate goals.

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How Delivering Bread Is Like Writing an Email

Posted by Jeff Lefler September 25, 2017

I owned a Canada Bread franchise for almost ten years. I delivered over ten million loaves of bread. Every morning at 2am I’d be in the grocery store shelving bread so that when the store opened and customers came in, the section looked great. I am proud of what I did. Proud that every day that section of the grocery store was perfect.

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Slack – Just another workplace distraction

Posted by Jeff Lefler September 22, 2017

It takes a lot of pieces, moving in the same direction, to run a successful business. In office communication, it’s critical to ensure everyone is on the right path, there are no blockers and everyone knows what they need to do.

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Fuel Your Creativity With a Paint Night Franchise

Posted by Jeff Stephenson June 28, 2017

Why has there been such an explosion in Paint Night parties? The answer is much simpler than you would think.

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Why I Have #hashtags for Breakfast

Posted by Jeff Stephenson June 23, 2017

Most people wake up and the first thing they do is get breakfast: possibly hash browns, eggs and bacon - which by the way - sounds delicious. But, there are a few like myself, who first look at our social media channels and see which #hashtags are ‘cooking’. We start planning our day around what is trending and how we can interact with people using these #hashtags - how we can integrate them into our activities for the day.

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When Working from Home Really Works

Posted by Jeff Stephenson June 2, 2017

The list of employers who allow their employees to work from home continues to grow. Subsequently, the divide in opinions of whether employers should allow employees to utilize their home offices also grows. Many companies still believe that when employees are working from home they do not accomplish as much as they do when they’re in the office. They picture the employee wasting time, instead of fulfilling their daily tasks. In contrast, the advocates of a work from home policy state that the increased level of employee happiness allows the employees to be more productive.

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A Paper Route Made Me A Successful Businessman

Posted by Jeff Lefler May 31, 2017

I was 12 years old when I started my first ‘job’. It was delivering papers for The Brantford Expositor. There was a list of subscribers in my neighborhood and every day after school I would walk or ride my bike to deliver to each customer. If it was raining, snowing, scorching hot or I was sick, it didn’t matter. The papers came every day and they needed to be delivered.

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Never Open A Franchise If This Is The Reason Why!

Posted by Jeff Lefler November 9, 2016

Live the American Dream! Be in business for yourself but not by yourself! Great marketing pitches are designed to get you to want to buy a franchise. If someone tells you there’s this turnkey business that’s just waiting for you to invest into and it’s a proven business model and can’t fail – run away. Every business, including franchised businesses have risk. They are not turnkey. If you are opening a franchise for one of these reasons – stop. Reconsider!

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Is Now The Time To Become A Real Estate Broker?

Posted by Franchise Grade Team October 28, 2016

It’s been nearly 10 years since what has been deemed as the “Great Recession”, the worst economic crisis in modern history took place. Due to economic conditions such as high unemployment and rising interest rates the financial situations of previous stable families dropped dramatically leading to a high increase in mortgage foreclosures; deeply impacting the success of each Real Estate Broker and their franchise systems.

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