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Deliver More Than Food: Deliver Experience
Posted by Franchise Grade Team September 8, 2014
There are stories of innovation all around us. All we have to do is look and listen. I was reminded of the power of innovation recently when I watched this video of a pizza delivery system in Mumbai.
Read moreThe Best Reward And Loyalty Programs For Your Catering Customers
Posted by Franchise Grade Team June 11, 2014
When it comes to catering out of restaurants, our industry still has trouble defining who our target customers are. At a surface level we continue to think of our catering customers as professionals, such as sales representatives, administrative assistants and pharmaceutical representatives, that are all in need of an exceptional off-premise catering experience where they live, work and play.
Read moreHow To Lead A Team To Success
Posted by Franchise Grade Team May 28, 2014
Time and time again, I meet entrepreneurs who've spent so long chasing the “self employment” dream that they sometimes overlook the fact that – somewhere along the way – they've become employers.
Read moreAre SBA Loans A Problem For The Franchise Industry?
Posted by Franchise Grade Team May 26, 2014
Getting access to credit is a major issue for franchisees, particularly those first buying outlets. So franchisees and prospective franchisees need to understand what different lenders are looking for in potential borrowers.
Read moreYou Can Win Immunity From The Procrastination Epidemic
Posted by Franchise Grade Team May 1, 2014
Everywhere people are dreaming big and accomplishing less.
Read morePlanning a Franchisee’s Approach to Social Media
Posted by Frances Leary April 15, 2014
As you consider your decision to purchase a franchise, you are most certainly also weighing the other commitments that go along with running your own business: employee management, day-to-day operations, sales, marketing and more.
Read moreFive Off-premise Catering Sales Tactics Every Manager Should Know
Posted by Franchise Grade Team March 31, 2014
When we talk about the 5 Pillars of Restaurant Catering at the MMS Catering Institute, active selling is the one pillar of focus that has the power to truly lead your restaurant catering business forward. To properly service your catering customers, your catering sales team needs to become very good at business-to- business selling. You will need to build key relationships within your community and its corporate sector, and you will need to become experts at feeding your customers where they live, work and play.
Read moreBest Practices for Building a Successful Website
Posted by Franchise Grade Team March 20, 2014
If you are looking at designing a website for your local business, there are a number of things you need to take into account before you start. There are hundreds of services that can build websites for your business, but it's not as easy to find a vendor who can create a website that has a great marketing message and a foundation that will allow you to change the content and market the site on the search engines. Having a site that combines all of these components is vital and many web design companies do not combine these aspects to make a successful website that will drive leads and rank in the search engines.
Read moreThe Franchisee Territory Demands Scrutiny and Attention
Posted by Franchise Grade Team March 16, 2014
When a franchise candidate displays more than a passing interest in a franchise opportunity the first question they usually ask is whether or not a specific territory is available. Unfortunately, for some candidates, it may be the only question relating to the territory that they ask. In addition, unless the candidate engages the services of an experienced franchise attorney to review the Franchise Disclosure Document, the potential for a future conflict pertaining to the franchisee’s territory exists. There are a number of areas that are part of the franchise evaluation process, however, the business and contractual aspects of the territory are among the most important.
Read moreWhat's your "Why"?
Posted by Franchise Grade Team March 12, 2014
“It doesn’t matter what you do, it matters why you do it.” This straightforward yet powerful quote from Simon Sinek’s best selling book, Start With Why, goes straight to the heart of business success. Understanding “how” and “what” you do is necessary to be in business. But understanding your “why” is essential to your long term success.
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