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New York Times Investigates Subway’s Abuse of Franchisees
Posted by Ed Teixeira June 30, 2019
In a scathing article published in Sunday’s New York Times on June 30th, the Times reported on its investigation into the use of questionable practices by one its Franchise Development Agents that culminated in the agent acquiring two of a franchisees Subway stores.
Read moreThe Fall of A Giant – Are Subway’s Healthiest Days Behind Them?
Posted by Franchise Grade Team May 9, 2019
Not even a decade ago, Subway was the champion of healthy eating. In fact, they were the largest fast food chain in the world – a juggernaut in the quick-service restaurant industry, with global appeal and massive brand recognition.
Read moreWhat Sub-Franchising Really Means
Posted by Ed Teixeira March 12, 2019
One of the most misunderstood franchise terms is sub-franchising, a term that not fully understood. Sub-franchising is frequently confused with other franchise models, including area developers, master franchisors, regional developers, and development agents.
Read moreMaximize Market Penetration and Branding with Multi-Unit Franchisees
Posted by Ed Teixeira March 2, 2018
As Multi-unit franchising grows in popularity, especially in the Quick Serve Restaurant sector this franchise model continues to expand into other franchise sectors growing in popularity. In an article in Restaurant Finance Monitor in June 2016, editor John Hamburger observed that “200 franchisee entities operate over 25,000 restaurants in the United States, and the number is growing. The restaurant space is not alone — fewer and fewer franchisee entities are operating more and more franchised businesses. Multi-unit operators, some quite large, are changing the dynamics of the franchise industry.” Some multi-unit franchisees are large enough to be publicly traded companies.
Read moreThe Top 10 Franchise Grade Facts & Figures From 2017
Posted by Jeff Lefler January 13, 2018
Download The Top 10 Franchise Grade Facts & Figures From 2017 Franchise Grade’s continuous effort to study the franchise industry paved the way for new insights and findings throughout 2017. From detailed studies on emerging franchise success rates, errors in Item 20 disclosure and sector performance, Franchise Grade’s reports helped shed light on key performance metrics for successful franchising!
Read moreA Road Block to Franchise Growth is Right Under Your Nose
Posted by Ed Teixeira November 23, 2017
New franchise growth is the top priority for emerging franchise brands. Yet, many of these franchises have an obstacle on the road to more franchise locations. They miss the important step in the franchise process. That is at the beginning, a candidate needs to speak to a franchisor representative and the franchise does not provide one.
Read moreFranchisors Need to Avoid Wasting Their Franchisee Leads
Posted by Ed Teixeira November 9, 2017
It’s a well- known fact, that when franchisors strategize their system growth, the major focus is placed on the amount and quality of their franchisee leads. However, if there isn’t a program in place to maximize the productivity of candidate leads the growth of the franchise network will be severely hampered. All the money and human resources invested in lead gen will be for naught if a franchisor doesn’t have the right program in place. Industry surveys and data continue to indicate that it requires from 1 to 1.5% of all total leads to produce one new franchisee sale. In other words, it takes 100 leads to complete one new franchise transaction. Obviously, it’s critical to maximize ROI on the leads franchisors pay for, which includes costs for PR, SEO programs, PPC and Ad Portals. It’s a waste of money to pay for leads and not have a complete franchise development program in place.
Read moreThere’s More to a Franchise Than the Fees
Posted by Ed Teixeira October 31, 2017
When prospective franchisees consider choosing among various franchises to invest in, the most immediate consideration is usually how much is the franchise fee and other ongoing payments like royalty and advertising fees. Although these items are an important part of the decision- making process, they are not the only items that need to be evaluated.
Read moreWhy Advertising on YouTube is a Marketers Dream
Posted by Jeff Stephenson October 3, 2017
Everyday, 5 billion videos are watched on YouTube and 300 hours of video are uploaded every minute. Back in 2005, when YouTube was launched, it immediately gave everyone the ability to create their own content and upload it to YouTube. If in 2017 your marketing strategy does not have video content, your business’ growth plan will struggle to reach its ultimate goals.
Read moreThe TOP 4 Traits Of A Successful Franchise System
Posted by Jeff Lefler October 3, 2017
There are certain traits that set successful franchises apart from their competitors. A successful franchise system is a healthy franchise system. There are 4 key traits that when used together help build a healthy franchise system. Adopting these traits leads to low franchisee turnover, an attractive investment opportunity for new investors, sustainable outlet growth and strong brand recognition and consumer satisfaction.
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