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Franchise Net Growth Tells the Truth
Posted by Jeff Lefler August 2, 2019
For millions of Americans, franchising is an economic engine that generates wealth and prosperity. In the last nine years, entrepreneurs have invested over $459 billion dollars, opening over 350,000 new franchised outlets. An increased ease in lending opportunities including SBA fast-tracked franchises and 401(k) rollovers have helped spur first-time business ownership opportunities for middle-aged and senior investors looking for career change.
Read moreFranchising and Murphy’s Law
Posted by Ed Teixeira January 26, 2019
Murphy’s Law is well known among business people. Attributed to Neil Maskelyne in 1908, it states that: “Anything that can go wrong will go wrong”. I have observed that when it comes to franchising, Murphy’s Law comes into play more often than desired. In many cases, a new franchise takes off slower than anticipated and the franchisee has to look for a way to remedy the situation.
Read moreFranchisee Training Resources
Posted by Franchise Grade Team February 3, 2017
Nearly every business in the franchising industry has its own vaunted pool of industry-specific “training resources”. For example: The restaurant industry has the National Restaurant Association (www.restaurant.org). Their training programs cover everything from training for the general manager to the people who actually prepare and serve the food. But there are also training resources for those who may not have decided on an industry to jump into; resources that can give you a bit more insight into what it takes to become a franchisee; to help with your decision-making. A couple of favorites:
Read moreInsourcing vs. Outsourcing Payroll Services
Posted by Franchise Grade Team January 30, 2017
Any franchisee that has more than 1 or 2 people on their staff must consider the pros and cons of doing their own payroll. While it may be easy enough to do it yourself for just a few people, it’s likely that as your business grows, you‘ll need to add more people and hence, increase your payroll duties. With so many other duties and tasks vying for your time, and with the proliferation of companies that are already experts in the field, it makes excellent business sense to hand off (outsource) the payroll function to one of them. Major players in the game with a long (20+ years) history of providing payroll services to small, medium, and large businesses include ADP (Automated Data Processing), Intuit Payroll Services, Paychex, and many others.
Read moreWhat is a Brand to do with Twitter?
Posted by Jeff Lefler January 25, 2017
In my previous posts, I mentioned that more than half of Americans see, read or hear about a tweet every single day.
Read moreIt Matters Why You Do It
Posted by Jeff Lefler January 23, 2017
“It doesn’t matter what you do, it matters why you do it.” This straightforward yet powerful quote from Simon Sinek’s best selling book, Start With Why, goes straight to the heart of business success. Understanding “how” and “what” you do is necessary to be in business. But understanding your “why” is essential to your long term success.
Read moreFive Things That Make Home Care Franchises Such a Solid Investment
Posted by Jeff Lefler January 9, 2017
There are several important reasons why Home Care franchises have enjoyed the success they have over the past few years. In this year’s annual Home Care Franchises Sector Report, we revealed an amazing 58% growth in Home Care franchises since 2010, examining some of the significant franchise opportunities that are available in the Home Care industry.
Read moreNever Open A Franchise Because of These Four Reasons
Posted by Jeff Lefler November 25, 2016
Live the American Dream! Be in business for yourself but not by yourself! Great marketing pitches are designed to get you to want to buy a franchise. If someone tells you there’s this turnkey business that’s just waiting for you to invest into and it’s a proven business model and can’t fail – run away. Every business, including franchised businesses have risk. They are not turnkey. If you are opening a franchise for one of these reasons – stop. Reconsider!
Read moreHоw tо Uѕе Gооglе Ad Words Effесtivеlу
Posted by Franchise Grade Team November 19, 2016
An ad word is Gооglе’ѕ tор revenue ѕоurсе, ассоunting fоr billions of dоllаrѕ in рrоfitѕ еасh уеаr. Simplified, hоw it wоrkѕ iѕ you сrеаtе shorts аdѕ соmрriѕеd of 3 lines оf copy/text рluѕ an аdditiоnаl line аt thе bottom оf thе ads whiсh displays the URL which that аd will send уоu tо if clicked. You choose the rеlеvаnt keywords whiсh you want tо “triggеr” thаt аd оr in оthеr words make it арреаr whеn someone dоеѕ a Google ѕеаrсh fоr thоѕе kеуwоrdѕ. Whеn ѕоmеоnе сliсkѕ оn your аd уоu аrе сhаrgеd based оn thе bid рriсе оf thаt kеуwоrd, ѕо you’re оnlу рауing when ѕоmеоnе clicks on your ad and ѕubѕеquеntlу viѕitѕ уоur аdvеrtiѕеd wеb раgе which is nice.
Read moreThe Top 5 Reasons to Buy a Franchise
Posted by Jeff Lefler November 10, 2016
This isn’t your typical list of vanilla reasons to buy a franchise. A franchise is not turnkey. A lot of franchises do not have a “proven model” and some even have higher failure rates than starting your own business!
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