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Jeff Lefler

As the CEO of FranchiseGrade.com, Jeff understands that there is no Silver Bullet or sure-fire, simple way to pick a guaranteed franchise system winner. However, by using a little science and a lot of hard work, Jeff and the team at FranchiseGrade.com have developed a sophisticated research, analysis and comparison model to help potential investors and existing Franchisees assess a realistic value for any franchise system relative to others. It's called a Franchise Grade.

With over fifteen years of small business experience and ten working in franchising as a multi-unit Franchisee, consultant and Franchisee Association President, Jeff has a good understanding of the level of hard work, dedication and commitment that drives a successful franchise system. As part of his ongoing involvement with the industry, Jeff also served as a Member of the Strategic Committee of the International Association of Franchisees and Dealers.

Get in touch with Jeff to see how your system measures up at jeff.lefler@franchisegrade.com.

The Traits of Successful Franchisees

November 28, 2016

Buying a franchise is a great opportunity for someone who fits the model of a successful franchisee. Not all people have these traits and the classic entrepreneur, or trailblazer, might not be the best fit. Franchising is about following a system. If you’re investing into a healthy franchise they have a proven system that works and are replicating that original business success. But, not all franchises have a proven system. Be careful when investing and make sure you buy the best franchise for you.

Never Open A Franchise Because of These Four Reasons

November 25, 2016

Live the American Dream! Be in business for yourself but not by yourself! Great marketing pitches are designed to get you to want to buy a franchise. If someone tells you there’s this turnkey business that’s just waiting for you to invest into and it’s a proven business model and can’t fail – run away. Every business, including franchised businesses have risk. They are not turnkey. If you are opening a franchise for one of these reasons – stop. Reconsider!

Five Reasons to Buy a Restaurant Franchise

November 23, 2016

When most people think of franchising they think restaurant. They think McDonalds, Burger King, Sonic or Checkers. There are over 500 different franchised restaurant options to choose from. Some that have a better ROI than you would get from a major brand. But owning a restaurant franchise takes a special kind of person that can operate and manage the business properly.

The Top 5 Reasons Why Opening a Business Is Hard

November 21, 2016

What’s better than ditching that 9 to 5 job and starting your own business? The freedom, the luxury! Starting your own business can be very rewarding, but what if I told you that half of small businesses fail in their first year? Or that instead of 9 to 5 you’re now working 7am to 11pm – or on weekends!

6 Terrible Reasons to Start A Business

November 10, 2016

Almost every article out there tells you to go for it. Start your own business! Live the American Dream! The truth is not everyone should start their own business. If you are thinking about starting your own business, slow down and think of the reasons why you want to do that.

The Top 5 Reasons to Buy a Franchise

November 10, 2016

This isn’t your typical list of vanilla reasons to buy a franchise. A franchise is not turnkey. A lot of franchises do not have a “proven model” and some even have higher failure rates than starting your own business!

Never Open A Franchise If This Is The Reason Why!

November 9, 2016