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Jeff Lefler

As the CEO of FranchiseGrade.com, Jeff understands that there is no Silver Bullet or sure-fire, simple way to pick a guaranteed franchise system winner. However, by using a little science and a lot of hard work, Jeff and the team at FranchiseGrade.com have developed a sophisticated research, analysis and comparison model to help potential investors and existing Franchisees assess a realistic value for any franchise system relative to others. It's called a Franchise Grade.

With over fifteen years of small business experience and ten working in franchising as a multi-unit Franchisee, consultant and Franchisee Association President, Jeff has a good understanding of the level of hard work, dedication and commitment that drives a successful franchise system. As part of his ongoing involvement with the industry, Jeff also served as a Member of the Strategic Committee of the International Association of Franchisees and Dealers.

Get in touch with Jeff to see how your system measures up at jeff.lefler@franchisegrade.com.

Be Careful of Sloppy Franchise Disclosure Documents (FDD)s

June 26, 2017

There are a number of landmines while searching for the right franchise opportunity. Investing into a franchise can be a great business opportunity for a first-time business owner. But taking time to review each franchise, studying the opportunity for profit and analyzing the investment risk is hard. Most prospective franchisees do a poor job at this proper due diligence.

A Paper Route Made Me A Successful Businessman

May 31, 2017

I was 12 years old when I started my first ‘job’. It was delivering papers for The Brantford Expositor. There was a list of subscribers in my neighborhood and every day after school I would walk or ride my bike to deliver to each customer. If it was raining, snowing, scorching hot or I was sick, it didn’t matter. The papers came every day and they needed to be delivered.

What is the Burden of Business Ownership?

April 28, 2017

As a business owner, responsibility for decisions begins and ends with me. Decisions I make today will impact the future of my business and ultimately my company’s success.

The Top 3 Reasons to Invest in an Emerging Franchise

April 26, 2017

Franchising provides a great opportunity for you to own a business. It can enable a route to success, growing from one franchise to hundreds of franchises. But, like any business, there are risks. Franchising is unique in that certain franchise systems help reduce this risk, while others can increase this risk based on false securities offered under the franchising umbrella.

The Best Franchise Opportunities You’ve Never Heard Of

April 13, 2017

Quick! How many franchises can you name? More than likely, you thought of national franchises like McDonalds, Chick-Fil-A or Applebee’s. These companies are prevalent across the country. But that is just the tip of the iceberg in franchising. There are over 2,500+ franchise opportunities. In our recent Facts & Figures report: Kings & Paupers: The Long Tail of Franchising, we studied the franchise industry and 73% of franchise systems have less than 100 outlets. These emerging brands may offer great investment opportunities for you but without knowing about them, how would you be able to compare them to a national franchise?

High-Flying Franchises Get Too Close to The Sun

March 9, 2017

Have you heard about that new franchise opportunity that’s selling like hotcakes? What about the one that’s a sure thing? It sounds like a dream come true to find such a great franchise. But before you get seduced by all the PR and excitement of this franchise opportunity, stop and look at the numbers.

What is a Brand to do with Twitter?

January 25, 2017

In my previous posts, I mentioned that more than half of Americans see, read or hear about a tweet every single day.

It Matters Why You Do It

January 23, 2017

“It doesn’t matter what you do, it matters why you do it.” This straightforward yet powerful quote from Simon Sinek’s best selling book, Start With Why, goes straight to the heart of business success. Understanding “how” and “what” you do is necessary to be in business. But understanding your “why” is essential to your long term success.

Five Things That Make Home Care Franchises Such a Solid Investment

January 9, 2017

There are several important reasons why Home Care franchises have enjoyed the success they have over the past few years. In this year’s annual Home Care Franchises Sector Report, we revealed an amazing 58% growth in Home Care franchises since 2010, examining some of the significant franchise opportunities that are available in the Home Care industry.

Healthy Franchise Opportunities in the Home Care Industry

January 6, 2017

When you’re considering a franchise opportunity, there are literally hundreds of things to factor into your decision before you invest. One of the most important things to keep in mind is the franchise business sector -- it can be the driving force behind your explosive success or the anchor that sinks your business.