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William Shatner & Franchising: More in Common Than You Might Think

Posted by Franchise Grade Team January 10, 2014

In 2012, William Shatner created a show, titled “Shatner’s World: We Just Live In It”. In it, Shatner delivers a larger than life performance complete with humor, storytelling, and musical selections. Through a variety of songs, jokes, and even some serious moments, you experience Shatner’s life journey. Wildly popular, this performance is still in production and dates are selling out around the country. Perhaps most remarkably, though, it is a one-man show! Or is it? When you peek behind the curtain, you soon realize that this “one-man” show has a producer, lighting technician, sound technician, makeup artist, and countless others that all help in their own way to make the entire production work. To the marketers and outside world, this may be a one-man show, but in reality it is anything but that.

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