--- title: Blog | franchisor | FranchiseGrade.com, Inc. description: franchisor | Our advice and commentary from industry experts will help you attract and engage investors, by validating key points of interest and reinforcing your brand message, as candidates review franchise opportunities. --- [Skip to main content](https://mvp.franchisegrade.com/blog/tag/franchisor#area_content) Search Franchises FranchisesGeneralResources Search # franchisor *Share* / [![Share content on facebook](https://mvp.franchisegrade.com/hs-fs/hubfs/ADMIN/FG-Website/FTB-THEME/ICONS/icon-facebook-color.png?width=24&name=icon-facebook-color.png) ](http://www.facebook.com/share.php?u=https://mvp.franchisegrade.com/blog/tag/franchisor&utm_medium=social&utm_source=facebook) [![Share content on linkedin](https://mvp.franchisegrade.com/hs-fs/hubfs/ADMIN/FG-Website/FTB-THEME/ICONS/icon-linkedin-color.png?width=24&name=icon-linkedin-color.png) ](http://www.linkedin.com/shareArticle?mini=true&url=https://mvp.franchisegrade.com/blog/tag/franchisor&utm_medium=social&utm_source=linkedin) [![Share content on twitter](https://mvp.franchisegrade.com/hs-fs/hubfs/ADMIN/FG-Website/FTB-THEME/ICONS/icon-twitter-color.png?width=24&name=icon-twitter-color.png) ](https://twitter.com/intent/tweet?original_referer=https://mvp.franchisegrade.com/blog/tag/franchisor&utm_medium=social&utm_source=twitter&url=https://mvp.franchisegrade.com/blog/tag/franchisor&utm_medium=social&utm_source=twitter&source=tweetbutton&text=) ### Franchisor Focus: The One Responsibility of Franchising Too Many Franchisors Overlook Posted by [**Ed Teixeira**](https://mvp.franchisegrade.com/blog/author/ed-teixeira) August 10, 2021 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/responsibility-overlooked-franchisors.jpg?width=600&height=400&name=responsibility-overlooked-franchisors.jpg) As I consider subject matter for my franchise blogs its sometimes challenging to come up with a stimulating topic. Because I direct content mainly to franchisors, it’s important to provide helpful and constructive information. Whether as a franchisee, franchisor executive or providing operational advice to franchisors I’ve always advocated that a franchisor should have a strong franchise relations strategy. Certain franchisors are familiar with the clichés often attributed to fostering a climate of positive franchise relations, including having profitable franchisees, responding promptly to their emails, telephone calls and requests for assistance. Unfortunately, some franchisors don’t give franchise relations the attention it deserves. [Read more ](https://mvp.franchisegrade.com/blog/one-responsibility-franchising-many-franchisors-overlook) --- ### Franchisor Focus: What Makes a Successful Franchise Leader? Posted by [**Ed Teixeira**](https://mvp.franchisegrade.com/blog/author/ed-teixeira) July 27, 2021 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/what-makes-successful-franchise-leader.jpg?width=600&height=400&name=what-makes-successful-franchise-leader.jpg) The franchise business model differs from the traditional business model in part because a franchisor entrusts its franchise brand to its franchisees and in return the franchisee invests their money in the franchise. [Read more ](https://mvp.franchisegrade.com/blog/what-makes-successful-franchise-leader) --- ### Franchisor Focus: EB-5 Investment Program Update and Caution Posted by [**Ed Teixeira**](https://mvp.franchisegrade.com/blog/author/ed-teixeira) July 23, 2021 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/eb-5-program-update-caution.jpg?width=600&height=400&name=eb-5-program-update-caution.jpg) The U.S. government created the EB-5 Investor Program to encourage foreign nationals to invest in U.S. businesses to stimulate economic growth and create jobs for U.S. workers. In return foreign nationals who make a qualifying investment into a new or existing United States business that creates a minimum of 10 US jobs can obtain a Green Card for their spouse and unwed children under the age of 21. This enables them and their families to be eligible to become permanent residents of the United States. [Read more ](https://mvp.franchisegrade.com/blog/eb5-investment-program-update-caution) --- ### Franchisor Focus: A Franchise Candidate is an Investor not a Customer Posted by [**Ed Teixeira**](https://mvp.franchisegrade.com/blog/author/ed-teixeira) July 7, 2021 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/franchise-candidate-not-a-customer.jpg?width=600&height=400&name=franchise-candidate-not-a-customer.jpg) Some people will become aware of a franchise opportunity as a customer, through a news report or doing an Internet search for franchises. This can trigger an interest by the person to learn more about the franchise. However, some people do this by acting as a customer who is impressed by a product or service. [Read more ](https://mvp.franchisegrade.com/blog/franchisors-franchisees-learn-deal-change) --- ### Franchisor Focus: Franchisors and Franchisees Must Learn to Deal with Change Posted by [**Ed Teixeira**](https://mvp.franchisegrade.com/blog/author/ed-teixeira) June 30, 2021 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/franchisors-deal-with-change.jpg?width=600&height=400&name=franchisors-deal-with-change.jpg) If there is one thing the Pandemic taught us, especially those of us in the franchise industry, it's that certain events both large and small require change. It is a given that the recent Pandemic represents extraordinary change having last occurred 100 years ago. Franchise brands face frequent challenges requiring change including, a formidable new competitor, franchisee resistance to certain promotional programs, declining franchise system growth or a public relations problem like when the Subway Foot Long Sub, was found by a customer to be less than a foot long. When these situations arise, franchisors and franchisees must be equipped to implement change to meet the challenge. [Read more ](https://mvp.franchisegrade.com/blog/franchisors-and-franchisees-deal-change) --- ### Franchisor Focus: An Overlooked Franchisor Recruitment Strategy Posted by [**Ed Teixeira**](https://mvp.franchisegrade.com/blog/author/ed-teixeira) June 25, 2021 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/overlooked-franchisor-recruitment-strategy.jpg?width=600&height=400&name=overlooked-franchisor-recruitment-strategy.jpg) To grow a franchise system a franchisor must have qualified franchise leads that can turn into viable franchise candidates. This is a fundamental truism of franchising, whether a franchisor generates their own leads, uses lead gen portals, or receives franchisee prospects from other sources. However, acquiring franchise leads is only a part of the franchise development process. A franchisee prospect needs to be sufficiently impressed with a franchise opportunity before proceeding to the next steps in the process. [Read more ](https://mvp.franchisegrade.com/blog/franchisor-focus-overlooked-franchisor-recruitment-strategy) --- ### Franchising and Murphy’s Law Posted by [**Ed Teixeira**](https://mvp.franchisegrade.com/blog/author/ed-teixeira) January 26, 2019 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/murphys-law.jpg?width=600&height=400&name=murphys-law.jpg) Murphy’s Law is well known among business people. Attributed to Neil Maskelyne in 1908, it states that: “Anything that can go wrong will go wrong”. I have observed that when it comes to franchising, Murphy’s Law comes into play more often than desired. In many cases, a new franchise takes off slower than anticipated and the franchisee has to look for a way to remedy the situation. [Read more ](https://mvp.franchisegrade.com/blog/franchising-and-murphys-law) --- ### Understanding the Personal Guaranty In The Franchise Agreement Posted by [**Ed Teixeira**](https://mvp.franchisegrade.com/blog/author/ed-teixeira) January 8, 2019 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/personal-guarantee.jpg?width=600&height=400&name=personal-guarantee.jpg) Prospective franchisees must understand the personal guaranty in the franchise agreement. [Read more ](https://mvp.franchisegrade.com/blog/understanding-the-personal-guaranty-in-the-franchise-agreement) --- ### Franchise Candidates: Review Franchise Operations Manual Before Signing Posted by [**Ed Teixeira**](https://mvp.franchisegrade.com/blog/author/ed-teixeira) December 20, 2018 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/reviewing-documents.jpg?width=600&height=400&name=reviewing-documents.jpg) During my franchising career, I’ve found it’s an exception when a franchise candidate reviewed the franchise operations manual before signing the franchise agreement. Considering the importance of the operations manual and its references in the franchise agreement it’s a surprising observation. [Read more ](https://mvp.franchisegrade.com/blog/franchise-candidates-review-franchise-operations-manual-before-signing) --- ### Four Ways to Enhance Franchise System Success Posted by [**Franchise Grade Team**](https://mvp.franchisegrade.com/blog/author/admin) October 12, 2016 ![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/four-ways-to-enhancefranchise-system-success.jpg?width=600&height=400&name=four-ways-to-enhancefranchise-system-success.jpg) Like the owners of any business, those running successful franchise chains tend to manage their companies differently from their counterparts at unsuccessful systems. While much of what differentiates the best from the rest is similar to what separates all high performing companies from low performing ones – better products, employees, and appreciation of what customers want – research also shows that high and low performing franchisors design their systems in four fundamentally different ways: They have different rules about who can own outlets; use different mechanisms to control franchisee behavior; take different approaches to the time horizon of their agreements; and employ different policies toward advertising and brand name development. [Read more ](https://mvp.franchisegrade.com/blog/four-ways-to-enhance-franchise-system-success) --- All information provided on the blog articles is obtained by Franchise Grade from sources believed by Franchise Grade to be reliable and accurate. Any forecasts, calculations or predictions contained on the are articles are believed to be as accurate as the data and methods will allow. ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : [ { "@type" : "PostalAddress", "addressCountry" : "United States of America", "addressLocality" : "Philadelphia", "addressRegion" : "Pennsylvania", "postalCode" : "19103", "streetAdress" : "Suite 3600, 1650 Market Street" } ], "founder" : { "@type" : "Person", "name" : "Jeff Lefler" }, "foundingDate" : "2013-01-01", "legalName" : "Better Franchising Inc.", "logo" : { "@type" : "ImageObject", "url" : "//f.hubspotusercontent40.net/hubfs/3867240/ADMIN/FG-Logos/fg-logo-tagline.png" }, "name" : "FranchiseGrade.com, Inc.", "sameAs" : [ "https://twitter.com/franchisegrade", "https://www.facebook.com/FranchiseGrade/", "https://www.linkedin.com/company/franchisegrade-com", "https://www.youtube.com/c/Franchisegrade" ], "telephone" : "1-800-975-6101", "url" : "//mvp.franchisegrade.com" } ```