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Franchisor Focus: The One Responsibility of Franchising Too Many Franchisors Overlook
Posted by Ed Teixeira August 10, 2021
As I consider subject matter for my franchise blogs its sometimes challenging to come up with a stimulating topic. Because I direct content mainly to franchisors, it’s important to provide helpful and constructive information. Whether as a franchisee, franchisor executive or providing operational advice to franchisors I’ve always advocated that a franchisor should have a strong franchise relations strategy. Certain franchisors are familiar with the clichés often attributed to fostering a climate of positive franchise relations, including having profitable franchisees, responding promptly to their emails, telephone calls and requests for assistance. Unfortunately, some franchisors don’t give franchise relations the attention it deserves.
Read moreFranchisor Focus: What Makes a Successful Franchise Leader?
Posted by Ed Teixeira July 27, 2021
The franchise business model differs from the traditional business model in part because a franchisor entrusts its franchise brand to its franchisees and in return the franchisee invests their money in the franchise.
Read moreFranchisor Focus: EB-5 Investment Program Update and Caution
Posted by Ed Teixeira July 23, 2021
The U.S. government created the EB-5 Investor Program to encourage foreign nationals to invest in U.S. businesses to stimulate economic growth and create jobs for U.S. workers. In return foreign nationals who make a qualifying investment into a new or existing United States business that creates a minimum of 10 US jobs can obtain a Green Card for their spouse and unwed children under the age of 21. This enables them and their families to be eligible to become permanent residents of the United States.
Read moreFranchisor Focus: A Franchise Candidate is an Investor not a Customer
Posted by Ed Teixeira July 7, 2021
Some people will become aware of a franchise opportunity as a customer, through a news report or doing an Internet search for franchises. This can trigger an interest by the person to learn more about the franchise. However, some people do this by acting as a customer who is impressed by a product or service.
Read moreFranchisor Focus: Franchisors and Franchisees Must Learn to Deal with Change
Posted by Ed Teixeira June 30, 2021
If there is one thing the Pandemic taught us, especially those of us in the franchise industry, it's that certain events both large and small require change. It is a given that the recent Pandemic represents extraordinary change having last occurred 100 years ago. Franchise brands face frequent challenges requiring change including, a formidable new competitor, franchisee resistance to certain promotional programs, declining franchise system growth or a public relations problem like when the Subway Foot Long Sub, was found by a customer to be less than a foot long. When these situations arise, franchisors and franchisees must be equipped to implement change to meet the challenge.
Read moreFranchisor Focus: An Overlooked Franchisor Recruitment Strategy
Posted by Ed Teixeira June 25, 2021
To grow a franchise system a franchisor must have qualified franchise leads that can turn into viable franchise candidates. This is a fundamental truism of franchising, whether a franchisor generates their own leads, uses lead gen portals, or receives franchisee prospects from other sources. However, acquiring franchise leads is only a part of the franchise development process. A franchisee prospect needs to be sufficiently impressed with a franchise opportunity before proceeding to the next steps in the process.
Read moreFranchising and Murphy’s Law
Posted by Ed Teixeira January 26, 2019
Murphy’s Law is well known among business people. Attributed to Neil Maskelyne in 1908, it states that: “Anything that can go wrong will go wrong”. I have observed that when it comes to franchising, Murphy’s Law comes into play more often than desired. In many cases, a new franchise takes off slower than anticipated and the franchisee has to look for a way to remedy the situation.
Read moreUnderstanding the Personal Guaranty In The Franchise Agreement
Posted by Ed Teixeira January 8, 2019
Prospective franchisees must understand the personal guaranty in the franchise agreement.
Read moreFranchise Candidates: Review Franchise Operations Manual Before Signing
Posted by Ed Teixeira December 20, 2018
During my franchising career, I’ve found it’s an exception when a franchise candidate reviewed the franchise operations manual before signing the franchise agreement. Considering the importance of the operations manual and its references in the franchise agreement it’s a surprising observation.
Read moreFour Ways to Enhance Franchise System Success
Posted by Franchise Grade Team October 12, 2016
Like the owners of any business, those running successful franchise chains tend to manage their companies differently from their counterparts at unsuccessful systems. While much of what differentiates the best from the rest is similar to what separates all high performing companies from low performing ones – better products, employees, and appreciation of what customers want – research also shows that high and low performing franchisors design their systems in four fundamentally different ways: They have different rules about who can own outlets; use different mechanisms to control franchisee behavior; take different approaches to the time horizon of their agreements; and employ different policies toward advertising and brand name development.
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