franchising (3)
Share /
The Franchise Investment: Trust but Verify
Posted by Franchise Grade Team April 13, 2014
A number of franchise candidates exhibit a high degree of trust as they travel through the franchise process. In some cases it begins with the initial contact between a candidate and the franchisor representative and builds gradually over time. In other cases, the level of trust may arise at a certain point in the franchise evaluation process: for example, at a meeting with a franchisor representative or during a Discovery Day visit.
Read more5 Key Lessons for New Franchisees on Location-Based Marketing
Posted by Franchise Grade Team April 9, 2014
Back when my wife and I were expecting our third son, we made multiple shopping trips to both big-box retail as well as smaller specialty stores.
Read moreGrading the Best Franchise Deals of 2013 on Social Media Sentiment
Posted by Franchise Grade Team March 24, 2014
Each year, the folks at QSR Magazine release a ranking of the best Franchise Deals for limited service franchise systems.
Read moreShould A Franchisor Support A Franchisee's Local Social Media Efforts?
Posted by Franchise Grade Team March 8, 2014
Recently I met with a franchisor that is quickly growing the franchise across Canada. What I discovered about the company’s social media surprised me…not because I haven’t seen evidence of it before with other franchises but because I’ve never met a franchisor state it quite as plainly as this one did.
Read moreWhen Identifying a Franchise Opportunity: Know Where to Look
Posted by Franchise Grade Team February 16, 2014
Investing in a franchise is a life altering experience for most individuals and involves taking a risk with your money. In my last blog, I described the importance of doing a profile before pursuing specific franchise opportunities. This should include your strengths and weaknesses as well as your financial profile. If you followed my advice you’ll be in a better position to identify franchises that most closely match your financial, personal and business profile. Your next step in the franchise process is to find 3 to 5 franchises and perform a preliminary evaluation on these franchises. You’ll want to do this before you spend money on franchise attorneys and accountants. If you decide you want to utilize a franchise broker, keep in mind that they represent a limited number of franchises and they are paid by the franchisor when a candidate they submit purchases a franchise. A large number of franchises are not represented by brokers. Avoid being swayed by impressive franchise websites with claims of easily achieved success.
Read moreIs Multi-unit Franchising The New Norm?
Posted by Franchise Grade Team February 14, 2014
The demand for multi-unit franchising is increasing and by all accounts it is here to stay. This phenomenon first came to light over 12 months ago when Frandata.com first reported that 52% of all franchises are now owned by multi-unit operators.
Read moreWilliam Shatner & Franchising: More in Common Than You Might Think
Posted by Franchise Grade Team January 10, 2014
In 2012, William Shatner created a show, titled “Shatner’s World: We Just Live In It”. In it, Shatner delivers a larger than life performance complete with humor, storytelling, and musical selections. Through a variety of songs, jokes, and even some serious moments, you experience Shatner’s life journey. Wildly popular, this performance is still in production and dates are selling out around the country. Perhaps most remarkably, though, it is a one-man show! Or is it? When you peek behind the curtain, you soon realize that this “one-man” show has a producer, lighting technician, sound technician, makeup artist, and countless others that all help in their own way to make the entire production work. To the marketers and outside world, this may be a one-man show, but in reality it is anything but that.
Read more