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Franchisors Should Be Confident Yet Candid
Posted by Nate Riggs April 8, 2016
When presenting their franchise concept to qualified prospects, franchisor staff should balance their presentation with their confidence in the franchise and the amount of effort it takes for a franchisee to be successful. Franchisors that follow this advice have a better chance of developing a successful franchisee network.
Read moreIt’s Time to Know Just How Marketable Your FDD Is
Posted by Franchise Grade Team March 11, 2016
Using the term marketable to describe a Franchise Disclosure Document might appear to be a misnomer, however, when one considers the relevance of an FDD it may be acceptable to use the term. This is because the FDD not only fulfills a franchise regulatory requirement but also presents a profile and performance summary of a franchise as well as a comparison to other franchise categories and systems.
Read moreWill You Freak-Out or Hunker Down?
Posted by Franchise Grade Team November 5, 2014
Sometimes motivation is forced upon us. We are thrust into the Un-comfort Zone. And, whether we sink or swim depends on how we respond to the situation. How do you react during a crisis?
Read moreFive Off-premise Catering Sales Tactics Every Manager Should Know
Posted by Franchise Grade Team March 31, 2014
When we talk about the 5 Pillars of Restaurant Catering at the MMS Catering Institute, active selling is the one pillar of focus that has the power to truly lead your restaurant catering business forward. To properly service your catering customers, your catering sales team needs to become very good at business-to- business selling. You will need to build key relationships within your community and its corporate sector, and you will need to become experts at feeding your customers where they live, work and play.
Read moreCan I use Google Media Tools to support my franchise operations?
Posted by Nate Riggs March 5, 2014
In late 2013 at the Online News Association ‘13 digital journalism conference, executives from Google introduced a new suite of tools.
Read moreFranchise Marketing – What the Franchisor Should Provide
Posted by Franchise Grade Team February 8, 2014
When you buy a franchise, you’re buying a BRAND. You should expect that the franchisor has developed a strong marketing program for you so that you can achieve the success that you expect. When you’re doing your research on a franchise, checking out their marketing is some of the most important analysis that you do.
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