Blog | Ad (Supplier): Advertising & Marketing

Franchising and Murphy’s Law

Posted by Ed Teixeira January 26, 2019

Murphy’s Law is well known among business people. Attributed to Neil Maskelyne in 1908, it states that: “Anything that can go wrong will go wrong”. I have observed that when it comes to franchising, Murphy’s Law comes into play more often than desired. In many cases, a new franchise takes off slower than anticipated and the franchisee has to look for a way to remedy the situation.

What is a Brand to do with Twitter?

Posted by Jeff Lefler January 25, 2017

In my previous posts, I mentioned that more than half of Americans see, read or hear about a tweet every single day.

The Top 5 Reasons Why Opening a Business Is Hard

Posted by Jeff Lefler November 21, 2016

What’s better than ditching that 9 to 5 job and starting your own business? The freedom, the luxury! Starting your own business can be very rewarding, but what if I told you that half of small businesses fail in their first year? Or that instead of 9 to 5 you’re now working 7am to 11pm – or on weekends!

Hоw tо Uѕе Gооglе Ad Words Effесtivеlу

Posted by Franchise Grade Team November 19, 2016

An ad word is Gооglе’ѕ tор revenue ѕоurсе, ассоunting fоr billions of dоllаrѕ in рrоfitѕ еасh уеаr. Simplified, hоw it wоrkѕ iѕ you сrеаtе shorts аdѕ соmрriѕеd of 3 lines оf copy/text рluѕ an аdditiоnаl line аt thе bottom оf thе ads whiсh displays the URL which that аd will send уоu tо if clicked. You choose the rеlеvаnt keywords whiсh you want tо “triggеr” thаt аd оr in оthеr words make it арреаr whеn someone dоеѕ a Google ѕеаrсh fоr thоѕе kеуwоrdѕ. Whеn ѕоmеоnе сliсkѕ оn your аd уоu аrе сhаrgеd based оn thе bid рriсе оf thаt kеуwоrd, ѕо you’re оnlу рауing when ѕоmеоnе clicks on your ad and ѕubѕеquеntlу viѕitѕ уоur аdvеrtiѕеd wеb раgе which is nice.

A Checklist for Finding the Best Franchise

Posted by Franchise Grade Team October 27, 2016

Prospective franchisees need a checklist for finding the best franchise. The checklist should include the type of territory, type of franchise and the investment. Once a franchise is selected, the next step for finding the best franchise , should be checking the franchise performance. One of the best ways is to focus on areas that measure the risk of the franchise investment. Here are seven areas used by FranchiseGrade.com to grade a Franchise Investment Profile. It’s based upon the Franchise Disclosure Document and compares franchise performance to franchise systems and the franchise industry.

Millennial Women in Franchising

Posted by Franchise Grade Team October 26, 2016

Women in franchising is not a new trend in and of itself. The world of franchising has its challenges that mirror those in the corporate world. Similarly, while the franchising industry remains largely dominated by men, women continue to make significant strides. After all, they too have an entrepreneurial spirit and a passion to pursue the dream of business ownership. This is particularly true of the Millennial Woman, born in the early 1980s through 2000; about 35 years old in 2015.

Millennials and their Children

Posted by Franchise Grade Team October 20, 2016

As millennials reach their late twenties and early thirties they are growing out of their high school and college years. Most are entering a new life phase — starting a family. Millennials face more challenges than previous generations. They are more likely than their Gen-X and Boomer counterparts to have high student debt and working at minimum or low paying jobs. These financial conditions lead many millennial families to have both parents working while raising children. This requires the need for child care services.

The Importance of Online Ordering When Catering Out of Restaurants

Posted by Franchise Grade Team October 15, 2016

When we talk about the 5 Pillars of Restaurant Catering, one of the most important elements of delivering a successful off-premise catering program is sales. No off-premise program can thrive without the proper sales tools designed to grow the business.

Hоw tо Uѕе Fасеbооk to Inсrеаѕе Buѕinеѕѕ

Posted by Franchise Grade Team September 19, 2016

Mоѕt реорlе knоw the potential of Facebook аnd Social Mеdiа but fеw truly know hоw tо tар intо it! In thiѕ article, we hope tо be аblе tо givе you ѕоmе ѕоund advice tо steer уоu in thе right dirесtiоn.

How To Finance My Franchise When All Else Fails

Posted by Joseph Lizio June 19, 2016

You have decided that your future involves buying into and running a franchised business. You have even decided on which franchise chain you want to buy into to.