---
title: An Analysis of Emerging Franchises
description: Using Franchise Grade data we tracked the growth of new franchises over a ten-year period and the challenges and opportunities many franchise brands face.
---

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# [An Analysis of Emerging Franchises](https://mvp.franchisegrade.com/reports/industry-report/analysis-of-emerging-franchises)

 Written by [Jeff Stephenson](https://mvp.franchisegrade.com/reports/author/jeff-stephenson) | October 24, 2017

We used our data to track the growth of new franchises over a ten-year period and present the challenges and opportunities that many franchise brands face. We researched how franchise brands progress from emerging startups to established brands.

The emerging franchises are the largest segment of the franchise industry, with 71% of franchise systems in the US having less than 100 franchised outlets. Although the dominant franchise systems continue to receive the majority of the investments into the industry, many smaller brands possess the potential to grow into large franchise systems.

It is crucial for the franchise industry to overcome the starts and stops of franchise growth to allow them to grow beyond a smaller number of locations.

## What you will learn in this report:

1. **Franchise Challenges and Opportunities**
2. **10 Year Study on Emerging Franchises**
3. **Insights From An Expert**

[Get all our previous reports here for FREE.](https://www.franchisegrade.com/reports)

[View full post](https://mvp.franchisegrade.com/reports/industry-report/analysis-of-emerging-franchises)

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