---
title: Blog | Trust | FranchiseGrade.com, Inc.
description: Trust | Our advice and commentary from industry experts will help you attract and engage investors, by validating key points of interest and reinforcing your brand message, as candidates review franchise opportunities.
---

[Skip to main content](https://mvp.franchisegrade.com/blog/tag/trust#area_content)

Search Franchises

FranchisesGeneralResources

 Search

# Trust

*Share* / [![Share content on facebook](https://mvp.franchisegrade.com/hs-fs/hubfs/ADMIN/FG-Website/FTB-THEME/ICONS/icon-facebook-color.png?width=24&name=icon-facebook-color.png) ](http://www.facebook.com/share.php?u=https://mvp.franchisegrade.com/blog/tag/trust&utm_medium=social&utm_source=facebook) [![Share content on linkedin](https://mvp.franchisegrade.com/hs-fs/hubfs/ADMIN/FG-Website/FTB-THEME/ICONS/icon-linkedin-color.png?width=24&name=icon-linkedin-color.png) ](http://www.linkedin.com/shareArticle?mini=true&url=https://mvp.franchisegrade.com/blog/tag/trust&utm_medium=social&utm_source=linkedin) [![Share content on twitter](https://mvp.franchisegrade.com/hs-fs/hubfs/ADMIN/FG-Website/FTB-THEME/ICONS/icon-twitter-color.png?width=24&name=icon-twitter-color.png) ](https://twitter.com/intent/tweet?original_referer=https://mvp.franchisegrade.com/blog/tag/trust&utm_medium=social&utm_source=twitter&url=https://mvp.franchisegrade.com/blog/tag/trust&utm_medium=social&utm_source=twitter&source=tweetbutton&text=)

### The Franchise Investment: Trust but Verify

Posted by [**Franchise Grade Team**](https://mvp.franchisegrade.com/blog/author/admin) April 13, 2014

![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/using-a-loan-broker-to-finance-your-franchise-start-up.jpg?width=600&height=400&name=using-a-loan-broker-to-finance-your-franchise-start-up.jpg)

A number of franchise candidates exhibit a high degree of trust as they travel through the franchise process. In some cases it begins with the initial contact between a candidate and the franchisor representative and builds gradually over time. In other cases, the level of trust may arise at a certain point in the franchise evaluation process: for example, at a meeting with a franchisor representative or during a Discovery Day visit.

[Read more ](https://mvp.franchisegrade.com/blog/trust-but-verify)

---

All information provided on the blog articles is obtained by Franchise Grade from sources believed by Franchise Grade to be reliable and accurate. Any forecasts, calculations or predictions contained on the are articles are believed to be as accurate as the data and methods will allow.

```json
{
  "@context" : "https://schema.org",
  "@type" : "Organization",
  "address" : [ {
    "@type" : "PostalAddress",
    "addressCountry" : "United States of America",
    "addressLocality" : "Philadelphia",
    "addressRegion" : "Pennsylvania",
    "postalCode" : "19103",
    "streetAdress" : "Suite 3600, 1650 Market Street"
  } ],
  "founder" : {
    "@type" : "Person",
    "name" : "Jeff Lefler"
  },
  "foundingDate" : "2013-01-01",
  "legalName" : "Better Franchising Inc.",
  "logo" : {
    "@type" : "ImageObject",
    "url" : "//f.hubspotusercontent40.net/hubfs/3867240/ADMIN/FG-Logos/fg-logo-tagline.png"
  },
  "name" : "FranchiseGrade.com, Inc.",
  "sameAs" : [ "https://twitter.com/franchisegrade", "https://www.facebook.com/FranchiseGrade/", "https://www.linkedin.com/company/franchisegrade-com", "https://www.youtube.com/c/Franchisegrade" ],
  "telephone" : "1-800-975-6101",
  "url" : "//mvp.franchisegrade.com"
}
```