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What’s the Right Royalty Rate?

Posted by Franchise Grade Team December 15, 2014

Most franchisees pay franchisors a royalty, typically set as a fraction of the franchisee’s gross sales, in return for using the franchisor’s brand name and business format in the operation of their businesses. This royalty rate varies substantially, even across franchisors in the same industry. So how do franchisors decide what royalty rate to charge?

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