---
title: Blog | motivator | FranchiseGrade.com, Inc.
description: motivator | Our advice and commentary from industry experts will help you attract and engage investors, by validating key points of interest and reinforcing your brand message, as candidates review franchise opportunities.
---

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# motivator

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### The Most Powerful Motivator: How fear is etched into our brains

Posted by [**Franchise Grade Team**](https://mvp.franchisegrade.com/blog/author/admin) October 20, 2014

![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/the-most-powerful-motivator-how-fear-is-etched-into-our-brains.png?width=600&height=400&name=the-most-powerful-motivator-how-fear-is-etched-into-our-brains.png)

I was abruptly awakened and told, “The house is on fire. Go outside!” As I ran out of my bedroom and into the hall my socks slipped on the polished oak floor. A guiding hand helped me keep my footing and a frantic voice urged, “Hurry! Hurry!”

[Read more ](https://mvp.franchisegrade.com/blog/the-most-powerful-motivator-how-fear-is-etched-into-our-brains)

---

All information provided on the blog articles is obtained by Franchise Grade from sources believed by Franchise Grade to be reliable and accurate. Any forecasts, calculations or predictions contained on the are articles are believed to be as accurate as the data and methods will allow.

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