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Should A Franchisor Support A Franchisee's Local Social Media Efforts?

Posted by Franchise Grade Team March 8, 2014

Recently I met with a franchisor that is quickly growing the franchise across Canada. What I discovered about the company’s social media surprised me…not because I haven’t seen evidence of it before with other franchises but because I’ve never met a franchisor state it quite as plainly as this one did.

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