---
title: Blog | Investments | FranchiseGrade.com, Inc.
description: Investments | Our advice and commentary from industry experts will help you attract and engage investors, by validating key points of interest and reinforcing your brand message, as candidates review franchise opportunities.
---

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# Investments

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### Franchisors Should Evaluate Competitors on a Regular Basis

Posted by [**Ed Teixeira**](https://mvp.franchisegrade.com/blog/author/ed-teixeira) March 4, 2016

![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/evaluate-competitors.jpg?width=600&height=400&name=evaluate-competitors.jpg)

During current times, franchisors operate in a very competitive environment as they seek to attract and add qualified franchise candidates to their franchise network. As candidates look to obtain a favorable return on their franchise investment the most attractive franchise opportunities should be represented by the healthiest franchises. However, in the real world there are a number of franchise systems that don’t represent a healthy franchise system. Many of these unhealthy systems aggressively seek franchise candidates and compete for investment dollars. In order to grow their system franchisors need to offer the best opportunity and investment value to prospective franchisees. For these reasons, it’s important for franchisors to perform a competitive analysis of franchise systems that are direct and indirect competitors.

[Read more ](https://mvp.franchisegrade.com/blog/franchisors-should-evaluate-competitors-on-a-regular-basis)

---

All information provided on the blog articles is obtained by Franchise Grade from sources believed by Franchise Grade to be reliable and accurate. Any forecasts, calculations or predictions contained on the are articles are believed to be as accurate as the data and methods will allow.

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