---
title: Blog | investing | FranchiseGrade.com, Inc.
description: investing | Our advice and commentary from industry experts will help you attract and engage investors, by validating key points of interest and reinforcing your brand message, as candidates review franchise opportunities.
---

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# investing

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### When Identifying a Franchise Opportunity: Know Where to Look

Posted by [**Franchise Grade Team**](https://mvp.franchisegrade.com/blog/author/admin) February 16, 2014

![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/lady-glasses-lightbulb-drawn.jpg?width=600&height=400&name=lady-glasses-lightbulb-drawn.jpg)

Investing in a franchise is a life altering experience for most individuals and involves taking a risk with your money. In my last blog, I described the importance of doing a profile before pursuing specific franchise opportunities. This should include your strengths and weaknesses as well as your financial profile. If you followed my advice you’ll be in a better position to identify franchises that most closely match your financial, personal and business profile. Your next step in the franchise process is to find 3 to 5 franchises and perform a preliminary evaluation on these franchises. You’ll want to do this before you spend money on franchise attorneys and accountants. If you decide you want to utilize a franchise broker, keep in mind that they represent a limited number of franchises and they are paid by the franchisor when a candidate they submit purchases a franchise. A large number of franchises are not represented by brokers. Avoid being swayed by impressive franchise websites with claims of easily achieved success.

[Read more ](https://mvp.franchisegrade.com/blog/when-identifying-a-franchise-opportunity-know-where-to-look)

---

All information provided on the blog articles is obtained by Franchise Grade from sources believed by Franchise Grade to be reliable and accurate. Any forecasts, calculations or predictions contained on the are articles are believed to be as accurate as the data and methods will allow.

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