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Franchisee Centric or Franchisor Centric?

Posted by Franchise Grade Team July 4, 2016

Although there may be differences in the way franchisors operate their franchise system we can assume with confidence, that franchisors intend to develop a franchise network with profitable franchisees and strong brand recognition. If there is an operational difference among franchise systems, an indicator can be found in the balance found within a franchise system. I would describe this in terms of how a franchisor interacts with their franchisees. This is not to say that all franchisors aren’t concerned about their franchisees but rather what is the operating philosophy that certain franchisors utilize. In order to more clearly define this phenomenon, I believe that franchisors usually fall into one of the following two categories or somewhere in the middle; Franchisee Centric or Franchisor Centric. Problems can arise when there is a pattern of overly emphasizing one approach over another.