Franchisors
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Franchisors Must Carefully Manage Change
Posted by Franchise Grade Team April 25, 2016
Change is a normal part of operating any company whether the company is small or large, franchised or not. Change can come in many forms, whether procedural, which is implemented per the operations manual or marketing changes such as introducing an advertising program or new product. Change can be of a major category such as a franchisor acquisition, a merger or a sale. If the franchisor is publicly owned, this type of information must be disclosed in compliance with SEC regulations.
Read moreSome Franchisors Neglect the Importance of Market Research
Posted by Franchise Grade Team March 21, 2016
There are two primary objectives franchisors seek to achieve! First, the recruitment of qualified franchise candidates and second, growing their franchise network with successful franchisees. However, a number of franchisors neglect another important objective that’s related to the two. This requires having an effective franchise recruitment and development strategy that targets the right markets.
Read moreFranchisors Should Evaluate Competitors on a Regular Basis
Posted by Ed Teixeira March 4, 2016
During current times, franchisors operate in a very competitive environment as they seek to attract and add qualified franchise candidates to their franchise network. As candidates look to obtain a favorable return on their franchise investment the most attractive franchise opportunities should be represented by the healthiest franchises. However, in the real world there are a number of franchise systems that don’t represent a healthy franchise system. Many of these unhealthy systems aggressively seek franchise candidates and compete for investment dollars. In order to grow their system franchisors need to offer the best opportunity and investment value to prospective franchisees. For these reasons, it’s important for franchisors to perform a competitive analysis of franchise systems that are direct and indirect competitors.
Read moreResearching Vendors For Your Franchise
Posted by Franchise Grade Team April 3, 2015
Another of the many due diligence topics you need to explore and research for discussion with a potential franchisor is Vendors/Suppliers. This is especially true for most business in the franchise industry. All of them require a solid, reliable network of vendor contacts. These are the people who will be providing the initial and ongoing products and services to your franchise.
Read moreThe 10 Commandments of Magnetic Managers
Posted by Franchise Grade Team September 25, 2014
The #1 reason great employees quit is because of their bosses. That’s why we often hear the saying: “People join companies, but they leave their managers.”
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