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Franchisors Need to Control Their Franchisee Development Strategy

Posted by Franchise Grade Team February 26, 2016

A number of years ago, Subway founder Fred DeLuca was asked to explain his development strategy for Subway. His response was simple: “I want to be where every McDonalds is and to locate as close as possible to them because they have the best site location strategy.” Whether Fred’s comment was serious or not, one cannot question Subways success.

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