---
title: Blog | development | FranchiseGrade.com, Inc.
description: development | Our advice and commentary from industry experts will help you attract and engage investors, by validating key points of interest and reinforcing your brand message, as candidates review franchise opportunities.
---

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# development

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### What's More Important for Franchise Growth: The Market or The Location

Posted by [**Ed Teixeira**](https://mvp.franchisegrade.com/blog/author/ed-teixeira) May 17, 2017

![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/the-market-or-the-location.png?width=600&height=400&name=the-market-or-the-location.png)

When developing a strategy for developing a franchise system, franchisors often follow different paths. In some case’s the path a franchisor selects will depend upon a number of factors, the type of franchise, its size, required investment and system maturity. Based upon these attributes franchisors will usually migrate to one of the following approaches:

[Read more ](https://mvp.franchisegrade.com/blog/whats-more-important-for-franchise-growth-the-market-or-the-location)

---

All information provided on the blog articles is obtained by Franchise Grade from sources believed by Franchise Grade to be reliable and accurate. Any forecasts, calculations or predictions contained on the are articles are believed to be as accurate as the data and methods will allow.

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    "addressCountry" : "United States of America",
    "addressLocality" : "Philadelphia",
    "addressRegion" : "Pennsylvania",
    "postalCode" : "19103",
    "streetAdress" : "Suite 3600, 1650 Market Street"
  } ],
  "founder" : {
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    "name" : "Jeff Lefler"
  },
  "foundingDate" : "2013-01-01",
  "legalName" : "Better Franchising Inc.",
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