---
title: Blog | Corporate culture | FranchiseGrade.com, Inc.
description: Corporate culture | Our advice and commentary from industry experts will help you attract and engage investors, by validating key points of interest and reinforcing your brand message, as candidates review franchise opportunities.
---

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# Corporate culture

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### Franchisee Candidates Need to Evaluate the Franchisors Corporate Culture

Posted by [**Franchise Grade Team**](https://mvp.franchisegrade.com/blog/author/admin) January 21, 2016

![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/franchisee-candidates-need-to-evaluate-the-franchisors-corporate-culture.png?width=600&height=400&name=franchisee-candidates-need-to-evaluate-the-franchisors-corporate-culture.png)

There are numerous activities that relate to the process of evaluating a franchise opportunity. These activities include; reviewing the FDD and especially the franchise agreement, gaining feedback from franchisees and analyzing the performance of the franchise system. However, one area that doesn't get the attention it deserves pertains to the culture of the franchisor. Corporate culture begins with franchise leadership and works its way throughout the organization. The importance of corporate culture applies to all companies, with the exception that franchisees rely upon the franchisor to provide the vision, guidance and support necessary to operate a healthy franchise system.

[Read more ](https://mvp.franchisegrade.com/blog/franchisee-candidates-need-to-evaluate-the-franchisors-corporate-culture)

---

### Culture Trumps Strategy Each and Every Time

Posted by [**Franchise Grade Team**](https://mvp.franchisegrade.com/blog/author/admin) August 21, 2014

![](https://mvp.franchisegrade.com/hs-fs/hubfs/assets/images/blogs/puzzle-piece-strategy.jpg?width=600&height=400&name=puzzle-piece-strategy.jpg)

While much has been written on the ways culture trumps strategy, I have never seen this philosophy in effect until I was able to spend some time with the Ben & Jerry's family. And let me just say that what I learned from this experience is that culture trumps strategy every single time.

[Read more ](https://mvp.franchisegrade.com/blog/how-culture-trumps-strategy-each-and-every-time)

---

All information provided on the blog articles is obtained by Franchise Grade from sources believed by Franchise Grade to be reliable and accurate. Any forecasts, calculations or predictions contained on the are articles are believed to be as accurate as the data and methods will allow.

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