Corporate culture
Share /
Franchisee Candidates Need to Evaluate the Franchisors Corporate Culture
Posted by Franchise Grade Team January 21, 2016
There are numerous activities that relate to the process of evaluating a franchise opportunity. These activities include; reviewing the FDD and especially the franchise agreement, gaining feedback from franchisees and analyzing the performance of the franchise system. However, one area that doesn't get the attention it deserves pertains to the culture of the franchisor. Corporate culture begins with franchise leadership and works its way throughout the organization. The importance of corporate culture applies to all companies, with the exception that franchisees rely upon the franchisor to provide the vision, guidance and support necessary to operate a healthy franchise system.
Read moreCulture Trumps Strategy Each and Every Time
Posted by Franchise Grade Team August 21, 2014
While much has been written on the ways culture trumps strategy, I have never seen this philosophy in effect until I was able to spend some time with the Ben & Jerry's family. And let me just say that what I learned from this experience is that culture trumps strategy every single time.
Read more