Catering
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The Best Reward And Loyalty Programs For Your Catering Customers
Posted by Franchise Grade Team June 11, 2014
When it comes to catering out of restaurants, our industry still has trouble defining who our target customers are. At a surface level we continue to think of our catering customers as professionals, such as sales representatives, administrative assistants and pharmaceutical representatives, that are all in need of an exceptional off-premise catering experience where they live, work and play.
Read moreFive Off-premise Catering Sales Tactics Every Manager Should Know
Posted by Franchise Grade Team March 31, 2014
When we talk about the 5 Pillars of Restaurant Catering at the MMS Catering Institute, active selling is the one pillar of focus that has the power to truly lead your restaurant catering business forward. To properly service your catering customers, your catering sales team needs to become very good at business-to- business selling. You will need to build key relationships within your community and its corporate sector, and you will need to become experts at feeding your customers where they live, work and play.
Read moreA New Vision For Catering Out Of Restaurants
Posted by Franchise Grade Team March 6, 2014
All restaurant companies, big and small, operate in challenging times. Whether you are a franchisee, a franchisor, or an independent restaurant owner, the competitive landscape is difficult and complex. Markets are crowded and are shifting quickly, employees are difficult to recruit and retain, and regulatory groups are lobbying hard. Customers have many options, and getting them to spend more money in your restaurant has become increasingly difficult.
Read moreHow to Grow Restaurant-Catering Sales from a Franchisee’s Perspective
Posted by Erle Dardick January 5, 2014
It's no secret that the franchise model for growing restaurant companies continues to be a key driver in the restaurant industry. The restaurant industry is no different than other industries such as the music industry, the movie industry or even the software industry. Ours is an industry full of creativity, processes, proprietary flavors and company cultures. It makes good business sense for our industry to leverage that intellectual property across the globe through franchising. Like any business, a restaurant’s strategic plan is critical.
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