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Maybe You Shouldn't Buy a Franchise

Posted by Franchise Grade Team December 10, 2014

In 1977, the senior execs at 20th Century Fox made an astonishingly bad decision. They signed over all merchandising rights for all Star Wars films to George Lucas in exchange for a $20,000 cut in Lucas’ studio paycheck. The combined revenue from Star Wars merchandising is estimated to have now exceeded three billion dollars, and continues to grow annually.

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