Automated

Automated Phone Systems are a Barrier

Posted by Ed Teixeira May 6, 2016

If one were to ask franchisors what their top priority is, odds are that the overwhelming response would be to grow their franchise network with qualified franchisees. Yet, a number of franchisors continue to place a major roadblock on the road to achieving their objective. My opinion is based upon personal experience regarding how difficult it is to connect with a live person in many franchisor headquarters. For a number of years, businesses including franchisors, have replaced the position of receptionist with an automated contact system. Unfortunately, when pressing the number for the franchise department the response is often voice mail. I’ve even received the message: “The franchise department is closed” without instructions for leaving a voice mail.