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Should I Use My Personal Twitter Account to Market My Franchise?
Posted by Franchise Grade Team March 27, 2014
In my previous posts, I mentioned that more than half of Americans see, read or hear about a tweet every single day. As is often the case with social media in larger companies, franchised brands in particular have struggled to figure exactly Twitter fits into their organizational chart and system, and whether or not it can provide any real business value.
Read moreBest Practices for Building a Successful Website
Posted by Franchise Grade Team March 20, 2014
If you are looking at designing a website for your local business, there are a number of things you need to take into account before you start. There are hundreds of services that can build websites for your business, but it's not as easy to find a vendor who can create a website that has a great marketing message and a foundation that will allow you to change the content and market the site on the search engines. Having a site that combines all of these components is vital and many web design companies do not combine these aspects to make a successful website that will drive leads and rank in the search engines.
Read moreFranchise Marketing – What the Franchisor Should Provide
Posted by Franchise Grade Team February 8, 2014
When you buy a franchise, you’re buying a BRAND. You should expect that the franchisor has developed a strong marketing program for you so that you can achieve the success that you expect. When you’re doing your research on a franchise, checking out their marketing is some of the most important analysis that you do.
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