Rich Stark

Rich Stark is the CEO of Stark Logic, a full service internet marketing agency that specializes in creating web site marketing strategies for franchise systems. Mr. Stark has been working with small businesses and corporations on web site design and marketing for the past 16 years. Mr. Stark has worked with some of the largest brands in the franchise industry and educates businesses on changes in online marketing and how those changes affect franchises in particular.

How to Position Your Franchise in a Local Market on the Web

February 21, 2016

Every franchisor wants to provide the best marketing services possible for their franchisees. Obviously, the more business the franchises get, the more revenue is generated and the more successful the company is as a whole. Part of every strategy for a franchise should include a local online marketing plan for their franchisees.

How Invaluable Are Local Directory Web Sites For Your Business?

May 20, 2014

One of the most important aspects of local business marketing on the Internet is the inclusion of your small business in as many local business directories as possible. Local business directories include Yelp.com, Yellow Pages, Google Places and CityPages.com to name a few. It goes without saying that the more business listings you have, the more visible your business is and the more opportunities you have of obtaining new leads or customers.